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Marketing, remède ou poison ? : les effets du marketing dans une société en crise

Author: Patrick Bourgne
Publisher: Cormelles-le-Royal : Éd. EMS, Management & société, DL 2013
Series: Societing
Edition/Format:   Print book : French
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Patrick Bourgne
ISBN: 9782847694956 2847694951
OCLC Number: 847571435
Notes: Bibliogr. p. 315-345.
Description: 1 vol. (352 p.) : couv. ill. ; 22 cm.
Series Title: Societing
Responsibility: dirigé par Patrick Bourgne.
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