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Marketing research and information systems; text and cases

Author: Robert D Buzzell; Donald F Cox; Rex V Brown; Harvard University. Graduate School of Business Administration.
Publisher: New York, McGraw-Hill [1969]
Edition/Format:   Book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Buzzell, Robert D. (Robert Dow), 1933-
Marketing research and information systems.
New York, McGraw-Hill [1969]
(OCoLC)629177748
Document Type: Book
All Authors / Contributors: Robert D Buzzell; Donald F Cox; Rex V Brown; Harvard University. Graduate School of Business Administration.
ISBN: 0070094756 9780070094758
OCLC Number: 16833
Notes: Case material from the Harvard Graduate School of Business Administration.
Description: xii, 788 pages illustrations 23 cm
Responsibility: [by] Robert D. Buzzell [and] Donald F. Cox with the assistance of Rex V. Brown.

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