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Marketing, Research and Segmentation

Author: Films Media Group,; Video Education Australasia.
Publisher: [Place of publication not identified] : Video Education Australasia, New York, N.Y. : Distributed by Films Media Group, [2009] 2017. ©2009
Edition/Format:   Video : Clipart/images/graphics   Visual material   Computer File : English
Summary:
Why do businesses use market research and segmentation and what does that mean? What are the benefits they bring to your business success and what are the difficulties involved in implementing these strategies? This informative program provides clear explanations of marketing research and segmentation, quantitative and qualitative research, and highlights the importance of sampling techniques and effective  Read more...
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Details

Genre/Form: Internet videos
Material Type: Clipart/images/graphics, Videorecording
Document Type: Visual material, Computer File
All Authors / Contributors: Films Media Group,; Video Education Australasia.
OCLC Number: 1004244041
Language Note: Closed-captioned.
Notes: Originally released by Video Education Australasia, 2009.
Streaming video file encoded with permission for digital streaming by Films Media Group on January 19, 2017.
Target Audience: 9 & up.
Description: 1 online resource (1 video file (19 min., 40 sec.)) : sound, color.
Contents: Marketing, Research and Segmentation: Introduction (0:35) --
Market Research (5:33) --
Field Research (2:17) --
Desk Research (3:57) --
Market Segmentation (3:01) --
Alternative Methods of Segmentation (2:47) --
Credits: Marketing, Research and Segmentation (1:16)
Responsibility: Video Education Australasia.

Abstract:

Why do businesses use market research and segmentation and what does that mean? What are the benefits they bring to your business success and what are the difficulties involved in implementing these strategies? This informative program provides clear explanations of marketing research and segmentation, quantitative and qualitative research, and highlights the importance of sampling techniques and effective questionnaire design. Viewers will also get an insight into how demographic, geographic, and psychographic approaches to segmenting the market can affect a marketing campaigns success, as well as niche marketing for a target customer.

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Linked Data


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