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The marketing research guide

Author: Robert E Stevens
Publisher: New York : Best Business Books, ©2006.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Database:WorldCat
Summary:

The Marketing Research Guide is the latest edition of Haworth's marketing research classic that now includes Internet sources of data, online surveys, and an added advanced statistical analysis  Read more...

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Additional Physical Format: Online version:
Marketing research guide.
New York : Best Business Books, ©2006
(OCoLC)753429309
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Robert E Stevens
ISBN: 0789024160 9780789024169 0789024179 9780789024176
OCLC Number: 57641458
Description: xv, 425 pages : illustrations ; 23 cm
Contents: Introduction to marketing research --
Research designs for management decisions --
Experimentation --
Measurement --
Introduction to data collection --
Designing the data-gathering instrument --
Fielding the data-gathering instrument --
Sampling methods and sample size --
Analyzing and interpreting data for decisions --
Advanced data analysis --
The research report --
Industrial and international market research --
Mail surveys --
Concept/product testing.
Responsibility: Robert E. Stevens [and others].
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