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Marketing research : text and cases

Author: Harper W Boyd; Ralph L Westfall; Stanley F Stasch
Publisher: Homewood, Ill. : R.D. Irwin, 1977.
Edition/Format:   Print book : English : 4th edView all editions and formats
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Document Type: Book
All Authors / Contributors: Harper W Boyd; Ralph L Westfall; Stanley F Stasch
ISBN: 0256018383 9780256018387
OCLC Number: 3169755
Description: xii, 692 pages : illustrations ; 24 cm
Responsibility: Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch.

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