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Marketing : researching & reaching your target market

Author: Linda Pinson; Jerry Jinnett
Publisher: Fullerton, CA : Out of Your Mind ... and into the Marketplace, 1988.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Linda Pinson; Jerry Jinnett
ISBN: 0944205127 9780944205129
OCLC Number: 18534944
Notes: Includes index.
Description: vi, 120 pages : illustrations ; 28 cm
Contents: Pt. 1. Researching the market. Protecting your ideas. The use of questionnaires. Testing the market. Evaluating the competition. Finding your target market --
Pt. 2. Reaching your target market. Timing of market entry. Advertising your business.
Responsibility: by Linda Pinson & Jerry Jinnett.

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