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|Document Type:||Book, Computer File|
|All Authors / Contributors:||
|Description:||1 online resource (321 pages)|
|Contents:||Acknowledgements; Foreword; Introduction; 1 Why revolutionize marketing; 2 What is marketing revolution?; 3 Customer insight; 4 Revolution through strategic planning; 5 Revolution through segmentation; 6 Revolutionizing the company by living the brand; 7 Customer relationship management; 8 From customer insight to customer action; 9 Creating the capability for operational analytics; 10 From revolutionary thinking and planning to action; 11 Revolution through people; 12 Case studies; References; Index; Further reading from Kogan Page.|