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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/25965149 Title: Marketing scales handbook : a compilation of multi-item measures Author: Gordon C Bruner; Paul J Hensel; Karen E James Publisher: Chicago, Ill., USA : American Marketing Association, ©1992-©2005. ISBN/ISSN: 0877572267 9780877572268 1587992051 9781587992056 OCLC:25965149

  
  

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• Marketing research -- Statistical methods -- Handbooks, manuals, etc.
• Scaling (Social sciences) -- Handbooks, manuals, etc.
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Marketing scales handbook : a compilation of multi-item measures

Author:	Gordon C Bruner; Paul J Hensel; Karen E James
Publisher:	Chicago, Ill., USA : American Marketing Association, ©1992-©2005.
Edition/Format:	Book : EnglishView all editions and formats
Rating:	based on 1 rating(s) 0 with reviews - Be the first.