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Marketing scales handbook : a compilation of multi-item measures

Author: Gordon C Bruner; Paul J Hensel
Publisher: Chicago, Ill., USA : American Marketing Association, ©1994.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Details 588 marketing scales used in Consumer Behavior; Advertising; and Organizational, Sales Force, and Miscellaneous fields. This volume provides market researchers and academics access to nearly  Read more...

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Genre/Form: Handbooks and manuals
Handbooks, manuals, etc
Document Type: Book
All Authors / Contributors: Gordon C Bruner; Paul J Hensel
ISBN: 0877572518 9780877572510 0877572267 9780877572268
OCLC Number: 32406316
Description: xiv, 1315 pages ; 25 cm
Contents: Consumer behavior scales --
Advertising scales --
Organizational, salesforce, and miscellaneous scales.
Responsibility: Gordon C. Bruner II, Paul J. Hensel.

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