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Marketing scales handbook : multi-item measures for consumer insight research. Volume 8

Author: Gordon C Bruner
Publisher: Forth Worth, Texas, USA : GCBII Productions, LLC, [2015] ©2015
Series: Ebsco e-books.
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Genre/Form: Electronic books
Handbooks and manuals
Handbooks, manuals, etc
Additional Physical Format: Print version:
Bruner, Gordon C.
Marketing Scales Handbook, Volume 8 : Multi-Item Measures for Consumer Insight Research.
Ft. Worth : GCBII Productions, LLC, ©2015
(OCoLC)953589554
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Gordon C Bruner
ISBN: 9780692395837 0692395830 0692845933 9780692845936
OCLC Number: 906025950
Description: 1 online resource (xxv, 465 pages)
Contents: ""Cover ""; ""Title page ""; ""Copyright page ""; ""Table of Contents""; ""Preface""; ""Acknowledgements""; ""Introduction""; ""Scale Reviews ""; ""Ad Attribute Importance (Artistic Originality)""; ""Ad Attribute Importance (Authenticity)""; ""Ad Attribute Importance (Executional Quality)""; ""Ad Claim�s Precision""; ""Ad Headline Metaphoric Level""; ""Affirmation of Customers""; ""Aloneness""; ""Analytic/Holistic Thinking Style""; ""Analytic/Holistic Thinking Style""; ""Anger""; ""Anger (Empathetic)""; ""Animosity Toward Outsourced Countries""; ""Anxiety (General)""; ""Anxiety (Purchase)"" ""Appropriateness of the Warranty Time Units""""Attachment Avoidance""; ""Attachment to a Person""; ""Attachment to the Company (Anxiety)""; ""Attachment to the Company (Comforting)""; ""Attention Overload""; ""Attitude Toward Advergames for Children (Negative)""; ""Attitude Toward Advergames for Children (Positive)""; ""Attitude Toward Advertising (Credibility)""; ""Attitude Toward Advertising (Entertaining)""; ""Attitude Toward Advertising (General)""; ""Attitude Toward Advertising (Good for Economy)""; ""Attitude Toward Advertising (Informative)"" ""Attitude Toward Advertising (Materialism)""""Attitude Toward Advertising (Social Role)""; ""Attitude Toward Consuming the Food""; ""Attitude Toward In-Game Advertising (Believability)""; ""Attitude Toward In-Game Advertising (Entertaining)""; ""Attitude Toward In-Game Advertising (General)""; ""Attitude Toward In-Game Advertising (Realism Enhancement)""; ""Attitude Toward Offshoring""; ""Attitude Toward Personalized Advertising (Benefits)""; ""Attitude Toward Personalized Advertising (Irritating)""; ""Attitude Toward Puzzles""; ""Attitude Toward Reading"" ""Attitude Toward Shopping Websites (Aesthetics)""""Attitude Toward Shopping Websites (Community)""; ""Attitude Toward Shopping Websites (Customization)""; ""Attitude Toward Shopping Websites (Information Benefits)""; ""Attitude Toward the Ad (Affective)""; ""Attitude Toward the Ad (Deceptive)""; ""Attitude Toward the Ad (Humorous)""; ""Attitude Toward the Ad (Relevance)""; ""Attitude Toward the Ad (Trustworthiness)""; ""Attitude Toward the Brand Extension""; ""Attitude Toward the Brand Extension""; ""Attitude Toward the Brand""; ""Attitude Toward the Brand""; ""Attitude Toward the Cause"" ""Attitude Toward the Company (Social Responsibility)""""Attitude Toward the Company's Communications""; ""Attitude Toward the Experience""; ""Attitude Toward the Game""; ""Attitude Toward the Game""; ""Attitude Toward the Hiking Boots""; ""Attitude Toward the Hotel""; ""Attitude Toward the Movie (General)""; ""Attitude Toward the Object (Disgusting)""; ""Attitude Toward the Person""; ""Attitude Toward the Pricing Policy""; ""Attitude Toward the Promotional Offer""; ""Attitude Toward the Responsible Drinking Ad (Challenge Appraisals)""
Series Title: Ebsco e-books.
Other Titles: Multi-item measures for consumer insight research
Responsibility: Gordon C. Bruner II.
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