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Le Marketing selon McKenna

Author: Regis MacKenna; Christine Durieux
Publisher: Paris : InterEditions, ©1985.
Edition/Format:   Book : FrenchView all editions and formats
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Document Type: Book
All Authors / Contributors: Regis MacKenna; Christine Durieux
ISBN: 2729601252 9782729601256
OCLC Number: 23895957
Notes: La couv. porte aussi : Stratégies de l'entrepreneur à la conquête de nouveaux marchés.
Description: 221 p. : ill. ; 22 cm
Other Titles: Regis touch.
Responsibility: Regis McKenna ; trad de l'américain par Christine Durieux.
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