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Le Marketing selon McKenna

Author: Regis MacKenna; Christine Durieux
Publisher: Paris : InterEditions, ©1985.
Edition/Format:   Print book : FrenchView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Regis MacKenna; Christine Durieux
ISBN: 2729601252 9782729601256
OCLC Number: 23895957
Notes: La couv. porte aussi : Stratégies de l'entrepreneur à la conquête de nouveaux marchés.
Description: 221 p. : ill. ; 22 cm
Other Titles: Regis touch.
Responsibility: Regis McKenna ; trad de l'américain par Christine Durieux.
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Primary Entity

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    a schema:Book, schema:CreativeWork ;
    bgn:translationOfWork <http://www.worldcat.org/title/-/oclc/23895957#CreativeWork/unidentifiedOriginalWork> ; # Regis touch.
    library:oclcnum "23895957" ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/25954666#Place/paris> ; # Paris
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/fr> ;
    schema:about <http://dewey.info/class/658.8/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/25954666#Topic/marketing> ; # Marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/25954666#Topic/plan_marketing> ; # Plan marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/25954666#Topic/macintosch_ordinateur_commercialisation> ; # Macintosch (ordinateur)--Commercialisation
    schema:bookFormat bgn:PrintBook ;
    schema:contributor <http://experiment.worldcat.org/entity/work/data/25954666#Person/durieux_christine> ; # Christine Durieux
    schema:copyrightYear "1985" ;
    schema:creator <http://experiment.worldcat.org/entity/work/data/25954666#Person/mackenna_regis> ; # Regis MacKenna
    schema:datePublished "1985" ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/25954666> ; # Regis touch.
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    schema:name "Le Marketing selon McKenna"@fr ;
    schema:numberOfPages "221" ;
    schema:productID "23895957" ;
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<http://worldcat.org/entity/work/id/25954666> # Regis touch.
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