skip to content
The Marketing Series 7: The Marketing Mix: Promotion. Other Parts of the Promotional Mix. Preview this item
ClosePreview this item
Checking...

The Marketing Series 7: The Marketing Mix: Promotion. Other Parts of the Promotional Mix.

Author: Kanopy (Firm)
Publisher: [San Francisco, California, USA] : Kanopy Streaming, 2016.
Edition/Format:   eVideo : Clipart/images/graphics
Database:WorldCat
Summary:
In this part we look at the other elements in the promotional mix (apart from advertising, covered in Part 1): including direct marketing (mail, email and social media), public relations, sponsorship and point of sale. Above the line and below the line: what do these terms mean? Do they apply these days? Marketing Ethics: large companies are very hot on "responsible marketing", but how much is real, how much PR  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Material Type: Clipart/images/graphics, Internet resource, Videorecording
Document Type: Internet Resource, Computer File, Visual material
All Authors / Contributors: Kanopy (Firm)
OCLC Number: 956898318
Language Note: In English.
Notes: Title from title frames.
In Process Record.
Event notes: Originally produced by TV Choice in 2013.
Description: 1 online resource (1 video file, approximately 16 minutes)

Abstract:

In this part we look at the other elements in the promotional mix (apart from advertising, covered in Part 1): including direct marketing (mail, email and social media), public relations, sponsorship and point of sale. Above the line and below the line: what do these terms mean? Do they apply these days? Marketing Ethics: large companies are very hot on "responsible marketing", but how much is real, how much PR whitewash?

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Related Subjects:(2)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/956898318> # The Marketing Series 7: The Marketing Mix: Promotion. Other Parts of the Promotional Mix.
    a schema:Movie, schema:CreativeWork, schema:VideoObject ;
    library:oclcnum "956898318" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/cau> ;
    rdfs:comment "Unknown 'gen' value: cig" ;
    schema:about <http://experiment.worldcat.org/entity/work/data/3803402700#Thing/marketing> ; # Marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/3803402700#Thing/advertising> ; # Advertising
    schema:contributor <http://experiment.worldcat.org/entity/work/data/3803402700#Organization/kanopy_firm> ; # Kanopy (Firm)
    schema:description "In this part we look at the other elements in the promotional mix (apart from advertising, covered in Part 1): including direct marketing (mail, email and social media), public relations, sponsorship and point of sale. Above the line and below the line: what do these terms mean? Do they apply these days? Marketing Ethics: large companies are very hot on "responsible marketing", but how much is real, how much PR whitewash?" ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/3803402700> ;
    schema:name "The Marketing Series 7: The Marketing Mix: Promotion. Other Parts of the Promotional Mix." ;
    schema:productID "956898318" ;
    schema:url <http://institution.kanopystreaming.com/node/97007> ;
    schema:url <http://www.kanopystreaming.com/node/97007> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/956898318> ;
    .


Related Entities

<http://institution.kanopystreaming.com/node/97007>
    rdfs:comment "A Kanopy streaming video" ;
    .

<http://www.kanopystreaming.com/node/97007>
    rdfs:comment "A Kanopy streaming video" ;
    .

<http://www.worldcat.org/title/-/oclc/956898318>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
    schema:about <http://www.worldcat.org/oclc/956898318> ; # The Marketing Series 7: The Marketing Mix: Promotion. Other Parts of the Promotional Mix.
    schema:dateModified "2016-08-24" ;
    void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.