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Marketing simulation models : the problem of specification error

Author: W Earl Sasser; John M Vernon; Marketing Science Institute.
Publisher: Cambridge, Mass. : Marketing Science Institute, 1970.
Series: Report (Marketing Science Institute)
Edition/Format:   Book : English
Database:WorldCat
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Document Type: Book
All Authors / Contributors: W Earl Sasser; John M Vernon; Marketing Science Institute.
OCLC Number: 1843562
Notes: "Preliminary research report."
Description: 27 leaves ; 28 cm.
Series Title: Report (Marketing Science Institute)
Responsibility: by W. Earl Sasser and John M. Vernon.

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