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Marketing strategies for a tough environment

Author: Peter J LaPlaca; Newton Frank; American Marketing Association.
Publisher: Chicago Ill. : American Marketing Association, ©1980.
Series: Proceedings series (American Marketing Association), no. 45.
Edition/Format:   Print book : Conference publication : EnglishView all editions and formats
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Genre/Form: Kongress
Conference papers and proceedings
Congresses
Congrès
Material Type: Conference publication, Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Peter J LaPlaca; Newton Frank; American Marketing Association.
ISBN: 0877571252 9780877571254
OCLC Number: 5101211
Description: viii, 211 pages : illustrations ; 28 cm.
Contents: Anatomy and physiology: the orofacial structures and velopharyngeal valve --
Clefts of the lip and palate --
Genetics and patterns of inheritance / Robert J. Hopkin --
The genetics evaluation and common craniofacial syndromes / Howard M. Saal --
Feeding problems of infants with cleft lip/palate or craniofacial anomalies / Claire K. Miller and Ann W. Kummer --
Developmental aspects: language, cognition, and phonology --
Resonance disorders and velopharyngeal dysfunction (VPD) --
Ear, nose, and throat anomalies: effects on speech and resonance / J. Paul Willging and Ann W. Kummer --
Dental anomalies associated with cleft lip/palate: effects on speech / Richard Campbell and Murray Dock with contributions from Ann W. Kummer --
Psychosocial aspects of cleft lip/palate and craniofacial anomalies / Janet R. Schultz --
The team approach to assessment and treatment --
Assessment using "low-tech" and "no-tech" procedures --
Orofacial examination --
Nasometry --
Speech aerodynamics / David J. Zajac --
Videofluoroscopy and other forms of radiography --
Nasopharyngoscopy --
Surgical management of clefts and velopharyngeal dysfunction / David A. Billmire --
Orthognathic surgery for craniofacial differences / Julia Corcoran --
Prosthetic management --
Speech therapy: making it simple! --
Cleft lip/palate missions to developing countries.
Series Title: Proceedings series (American Marketing Association), no. 45.
Responsibility: [edited by] Peter J. LaPlaca, Newton Frank ; [cover design by Mary Jo Krysinski].
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