skip to content
Marketing strategies for a tough environment Preview this item
ClosePreview this item
Checking...

Marketing strategies for a tough environment

Author: Peter J LaPlaca; Newton Frank; American Marketing Association.
Publisher: Chicago Ill. : American Marketing Association, ©1980.
Series: Proceedings series (American Marketing Association), no. 45.
Edition/Format:   Print book : Conference publication : EnglishView all editions and formats
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Kongress
Conference papers and proceedings
Congresses
Congrès
Material Type: Conference publication
Document Type: Book
All Authors / Contributors: Peter J LaPlaca; Newton Frank; American Marketing Association.
ISBN: 0877571252 9780877571254
OCLC Number: 5101211
Description: viii, 211 pages : illustrations ; 28 cm.
Series Title: Proceedings series (American Marketing Association), no. 45.
Responsibility: [edited by] Peter J. LaPlaca, Newton Frank ; [cover design by Mary Jo Krysinski].

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/5101211> # Marketing strategies for a tough environment
    a schema:CreativeWork, schema:Book ;
   library:oclcnum "5101211" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/ilu> ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/536442#Place/chicago_ill> ; # Chicago Ill.
   schema:about <http://experiment.worldcat.org/entity/work/data/536442#Topic/kongress> ; # Kongress
   schema:about <http://experiment.worldcat.org/entity/work/data/536442#Topic/mercadologia> ; # Mercadologia
   schema:about <http://experiment.worldcat.org/entity/work/data/536442#Topic/planung> ; # Planung
   schema:about <http://experiment.worldcat.org/entity/work/data/536442#Topic/marketing> ; # Marketing
   schema:about <http://id.worldcat.org/fast/1010167> ; # Marketing
   schema:about <http://dewey.info/class/658.8/e19/> ;
   schema:bookFormat bgn:PrintBook ;
   schema:contributor <http://viaf.org/viaf/33274214> ; # Newton Frank
   schema:contributor <http://viaf.org/viaf/13670773> ; # Peter J. LaPlaca
   schema:copyrightYear "1980" ;
   schema:creator <http://viaf.org/viaf/141392934> ; # American Marketing Association.
   schema:datePublished "1980" ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/536442> ;
   schema:genre "Conference publication"@en ;
   schema:genre "Conference papers and proceedings"@en ;
   schema:genre "Kongress"@en ;
   schema:inLanguage "en" ;
   schema:isPartOf <http://experiment.worldcat.org/entity/work/data/536442#Series/proceedings_series_american_marketing_association> ; # Proceedings series (American Marketing Association) ;
   schema:name "Marketing strategies for a tough environment"@en ;
   schema:productID "5101211" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/5101211#PublicationEvent/chicago_ill_american_marketing_association_1980> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/536442#Agent/american_marketing_association> ; # American Marketing Association
   schema:workExample <http://worldcat.org/isbn/9780877571254> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/5101211> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/536442#Agent/american_marketing_association> # American Marketing Association
    a bgn:Agent ;
   schema:name "American Marketing Association" ;
    .

<http://experiment.worldcat.org/entity/work/data/536442#Series/proceedings_series_american_marketing_association> # Proceedings series (American Marketing Association) ;
    a bgn:PublicationSeries ;
   schema:hasPart <http://www.worldcat.org/oclc/5101211> ; # Marketing strategies for a tough environment
   schema:name "Proceedings series (American Marketing Association) ;" ;
   schema:name "Proceedings series - American Marketing Association ;" ;
    .

<http://id.worldcat.org/fast/1010167> # Marketing
    a schema:Intangible ;
   schema:name "Marketing"@en ;
    .

<http://viaf.org/viaf/13670773> # Peter J. LaPlaca
    a schema:Person ;
   schema:familyName "LaPlaca" ;
   schema:givenName "Peter J." ;
   schema:name "Peter J. LaPlaca" ;
    .

<http://viaf.org/viaf/141392934> # American Marketing Association.
    a schema:Organization ;
   schema:name "American Marketing Association." ;
    .

<http://viaf.org/viaf/33274214> # Newton Frank
    a schema:Person ;
   schema:familyName "Frank" ;
   schema:givenName "Newton" ;
   schema:name "Newton Frank" ;
    .

<http://worldcat.org/isbn/9780877571254>
    a schema:ProductModel ;
   schema:isbn "0877571252" ;
   schema:isbn "9780877571254" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.