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Marketing strategies for higher education institutions : technological considerations and practices

Author: Purnendu Tripathi
Publisher: Hershey PA : Information Science Reference, [2013]
Series: Premier reference source.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students.
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Document Type: Book
All Authors / Contributors: Purnendu Tripathi
ISBN: 9781466640146 1466640146 9781466640160 1466640162
OCLC Number: 833380738
Description: xxi, 366 pages : illustrations ; 29 cm.
Series Title: Premier reference source.
Responsibility: Purnendu Tripathi, IGNOU, India, Siran Mukerji, IGNOU, India, [editors].

Abstract:

Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students.

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