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Marketing strategies in the commercial bank credit card field.

Author: H Lee Mathews; John W Slocum
Publisher: [Chicago], [Bank Public Relations and Marketing Association] 1968.
Series: Bank Public Relations and Marketing Association (U.S.).; Research publication.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Additional Physical Format: Online version:
Mathews, H. Lee.
Marketing strategies in the commercial bank credit card field.
[Chicago, Bank Public Relations and Marketing Association] 1968
(OCoLC)654231533
Document Type: Book
All Authors / Contributors: H Lee Mathews; John W Slocum
OCLC Number: 301960
Description: 83 pages charts, 28 cm.
Series Title: Bank Public Relations and Marketing Association (U.S.).; Research publication.
Responsibility: [By] H. Lee Mathews and John W. Slocum, Jr.

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