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Marketing strategy for small business.

Author: D.E. Visuals (Firm); Insight Media (Firm)
Publisher: Sunrise, FL : D.E. Visuals ; [Place of publication not identified] : Distributed by Insight Media, [2008?]
Edition/Format:   DVD video : EnglishView all editions and formats
Summary:
Presents the need for a business plan, a marketing plan, and identified target markets prior to commencing operations. Discusses implementing marketing strategies as they relate to place, product, promotion, and price.
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Genre/Form: Instructional films
Nonfiction films
Material Type: Videorecording
Document Type: Visual material
All Authors / Contributors: D.E. Visuals (Firm); Insight Media (Firm)
OCLC Number: 231726883
Description: 1 videodisc (23 min., 30 sec.) : sound, color ; 4 3/4 in.
Details: DVD.
Contents: Advertising/ Promotion --
Business communications --
Career exploration/ Development --
Clothing/ Textiles --
Customer service entrepreneurship- Entrepreneurship --
Fashion industry --
Graphic design --
Interior design --
International business --
Management --
Marketing --
Retailing --
Visual merchandising --
Web development.

Abstract:

Presents the need for a business plan, a marketing plan, and identified target markets prior to commencing operations. Discusses implementing marketing strategies as they relate to place, product, promotion, and price.

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