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Marketing strategy for small- to medium-sized manufacturers : a practical guide for generating growth, profit, and sales

Author: Charles E France
Publisher: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013.
Series: 2013 digital library.; Marketing strategy collection.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Small and medium manufacturers' attempts to grow their business often produce less-than-desired results due to self-inflicted obstacles and pitfalls that defeat their well-intended efforts. Many do not follow generally accepted basic business practices such as knowing product costs and margins, obtaining strategically useful information about customers, conducting market research to identify prospective customers,  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
France, Charles E.
Marketing strategy for small- to medium-sized manufacturers.
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Charles E France
ISBN: 9781606496152 1606496158
OCLC Number: 844892463
Notes: Part of: 2013 digital library.
Description: 1 online resource (xxxv, 306 pages).
Contents: Acknowledgments --
Foreword --
1. Necessary and sufficient conditions for increasing sales and profit --
2. Getting down to basics --
3. Customer analysis to improve the top and bottom --
4. Quotation analysis to improve competitiveness --
5. Using customer feedback to inform strategy --
6. Product analysis and product management --
7. New product development --
8. Marketing research and competitor information --
9. Crafting goals, objectives, and strategies from the bottom up --
10. Sales management --
11. Advertising and promotion --
12. Conclusion --
Notes --
References --
Index.
Series Title: 2013 digital library.; Marketing strategy collection.
Responsibility: Charles E. France.
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Abstract:

It is a handy self-help resource to the approximately three hundred thousand small to medium-sized manufacturers we will need as the economy rebounds and creates opportunities for profitable  Read more...

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