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Marketing strategy

Author: O C Ferrell; Michael D Hartline
Publisher: Australia ; Mason, Ohio : South-Western Cengage Learning, ©2011.
Edition/Format:   Print book : English : 5th edView all editions and formats
Database:WorldCat
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Genre/Form: Case studies
Document Type: Book
All Authors / Contributors: O C Ferrell; Michael D Hartline
ISBN: 9780538467384 053846738X
OCLC Number: 462922416
Description: xxiiI, 743 pages : illustrations ; 26 cm
Responsibility: O.C. Ferrell, Michael D. Hartline.

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