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Marketing success stories.

Author: M C Cant; Ricardo Machado; Annamarie Van der Walt
Publisher: Cape Town ; Oxford : Oxford University Press, ©1999.
Edition/Format:   Print book : English : 3rd edView all editions and formats
Summary:
Previous ed. entitled: New marketing success stories / edited by Annamarie van der Walt, Ricardo Machado. 1992.
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Genre/Form: Case studies
Document Type: Book
All Authors / Contributors: M C Cant; Ricardo Machado; Annamarie Van der Walt
ISBN: 019571895X 9780195718959
OCLC Number: 45307358
Notes: Previous ed. entitled: New marketing success stories /edited by Annamarie van der Walt, Ricardo Machado. 1992.
Description: xii, 387 pages ; 23 cm
Other Titles: New marketing success stories.

Abstract:

Previous ed. entitled: New marketing success stories / edited by Annamarie van der Walt, Ricardo Machado. 1992.

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