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Marketing : TC, 1re et 2e années

Author: Annie Bourdoux; Monique Foutelet; Philippe Jourdan; Xavier Bouvier
Publisher: Paris : Nathan, DL 2010.
Series: IUT. L'essentiel du cours.
Edition/Format:   Print book : Biography : French
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Material Type: Biography
Document Type: Book
All Authors / Contributors: Annie Bourdoux; Monique Foutelet; Philippe Jourdan; Xavier Bouvier
ISBN: 9782091614663 2091614661
OCLC Number: 708355624
Notes: TC = Techniques de commercialisation.
Includes index.
Description: 1 vol. (III-284 p.) : tabl., graph., fig. ; 24 cm.
Series Title: IUT. L'essentiel du cours.
Responsibility: Annie Bourdoux, Monique Foutelet, Philippe Jourdan ; sous la direction de Xavier Bouvier et Monique Foutelet.
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