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Marketing the bard : Shakespeare in performance and print, 1660-1740

Author: Don-John Dugas
Publisher: Columbia : University of Missouri Press, ©2006.
Edition/Format:   Print book : State or province government publication : EnglishView all editions and formats
Summary:
"Dugas credits the reemergence of Shakespeare's plays and his rise to fame in the 1700s to economic factors surrounding the theater business including the acquisition and adaptation of Shakespeare's plays by the Tonson publishing firm, which marketed collector's editions of his work, spurring a price war and rousing public interest"--Provided by publisher.
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Genre/Form: Bibliography
Adaptations
Additional Physical Format: Online version:
Dugas, Don-John, 1967-
Marketing the bard.
Columbia : University of Missouri Press, ©2006
(OCoLC)607791929
Named Person: William Shakespeare; William Shakespeare; William Shakespeare; William Shakespeare; William Shakespeare; William Shakespeare; William Shakespeare; William Shakespeare; William Shakespeare
Material Type: Government publication, State or province government publication, Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Don-John Dugas
ISBN: 0826216889 9780826216885
OCLC Number: 68965716
Description: xiv, 271 pages : illustrations ; 25 cm
Contents: Shakespeare as performance commodity, 1660-1705 --
Shakespeare as textual commodity, 1660-1708 --
Repackaging Shakespeare : the edition of 1709 --
The impact of print on Shakespeare's popularity, 1718-1740.
Responsibility: Don-John Dugas.
More information:

Abstract:

Considers the ways that performance and publication affected Shakespeare's popularity. Displaying an impressive command of theater and publishing history, this book explains why adaptations of  Read more...

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