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Marketing : the basics

Author: Karl Moore; Niketh Pareek
Publisher: London ; New York : Routledge, 2010.
Series: Basics.
Edition/Format:   Print book : Document   Computer File : EnglishView all editions and formats
Summary:

Serves as a useful resource for students or practitioners looking to improve their understanding of marketing fundamentals in a global context. This work covers the basic functions of marketing, its  Read more...

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Material Type: Document, Internet resource
Document Type: Book, Computer File, Internet Resource
All Authors / Contributors: Karl Moore; Niketh Pareek
ISBN: 0415380804 9780415380805 0415380790 9780415380799 0203967518 9780203967515
OCLC Number: 62697101
Description: vi, 240 pages : illustrations ; 21 cm.
Contents: What is marketing management? --
Marketing as a corporate function --
Product and placement --
Price --
Promotion --
People --
Segmentation, targeting and positioning --
Market research --
Global marketing.
Series Title: Basics.
Responsibility: Karl Moore and Niketh Pareek.
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