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Marketing the city : the role of flagship developments in urban regeneration

Author: Hedley Smyth
Publisher: London ; New York : E & FN Spon, 1994.
Edition/Format:   Print book : English : 1st edView all editions and formats
Summary:

This book assesses the value of flagship developments and draws out lessons for best policy and practice.

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Hedley Smyth
ISBN: 0419186107 9780419186106
OCLC Number: 28844838
Description: xv, 289 pages : illustrations ; 24 cm
Contents: 1. City visions and flagship developments --
2. Context for urban policy and marketing the city --
3. Research approach --
4. Marketing framework --
5. Project management --
6. Project impact --
7. Case studies --
8. The Watershed Complex --
9. The International Convention Centre --
10. The Hyatt Regency Hotel --
11. Brindley Place and the National Indoor Arena --
12. Theatre Village --
13. Byker Wall --
14. Implications of flagships for urban regeneration and marketing --
15. Future development and city visions.
Responsibility: Hedley Smyth.
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