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Marketing the continuum of care : strategies for developing community services

Author: Vicki Mason; Healthcare Financial Management Association (U.S.)
Publisher: Burr Ridge, Ill. : McGraw Hill, ©1997.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

Offers marketing strategies for attracting patients to a hospital's services and move them through the continuum of care, maximizing both community-based patient care and hospital revenues. Case  Read more...

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Additional Physical Format: Online version:
Mason, Vicki.
Marketing the continuum of care.
Burr Ridge, Ill. : McGraw Hill, ©1997
(OCoLC)665105445
Document Type: Book
All Authors / Contributors: Vicki Mason; Healthcare Financial Management Association (U.S.)
ISBN: 0786311541 9780786311545
OCLC Number: 37180966
Notes: "HFMA, Healthcare Financial Management Association."
Includes index.
Description: xiv, 338 pages : illustrations ; 24 cm
Contents: pt. 1. Building Awareness of the Continuum. Ch. 1. An Overview of Continuum Components. Ch. 2. Oncology Services. Ch. 3. Orthopedic and Arthritis Services. Ch. 4. Diabetes Services. Ch. 5. Cardiac Services. Ch. 6. Neurology Services --
pt. 2. Internal Strategies for the Continuum of Care. Ch. 7. Discharge Planning --
Cross-Function, Not Cross-Purposes. Ch. 8. Evaluating the Efficiency of the Intake Process. Ch. 9. Analyzing Acute Care Discharges and Conversion Rate for Planning Purposes. Ch. 10. Strategic Placement of the Healthcare Client. Ch. 11. Internal Marketing Opportunities to Strengthen the Continuum of Care --
pt. 3. External Strategies for the Continuum of Care. Ch. 12. Marketing Your Services to the Public: Find a Way or Make a Way. Ch. 13. Developing Your Relationship with the Media. Ch. 14. Marketing to Physicians. Ch. 15. External Territory Planning: Building the Bridge to a Consistent Marketplace. Ch. 16. Marketing Assisted Living Services and Using Videos. Ch. 17. Marketing the Skilled Care Unit. Ch. 18. Managed Care and Marketing the Continuum. Ch. 19. Competitive and Process Assessments. Ch. 20. The Marketer's Toolbox. Ch. 21. Implementation and Management of the Direct Education Contact Effort.
Responsibility: Vicki Mason.

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