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Marketing the e-business

Author: Lisa Harris; Charles Dennis
Publisher: New York : Routledge, 2008.
Series: Routledge e-business series.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Database:WorldCat
Summary:

Unpicks the challenges of e-marketing for various types of business. This book uses case studies and accompanying web material to provide a study of marketing strategies. It analyses the benefits of  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Lisa Harris; Charles Dennis
ISBN: 9780415965002 0415965004 9780415965019 0415965012 9780203933169 0203933168
OCLC Number: 173243806
Description: xx, 341 pages : illustrations ; 23 cm.
Details: Mode of access: Internet via World Wide Web.
Contents: History, definitions and frameworks --
The e-business environment --
E-marketing research --
E-marketing strategies --
E- consumer behaviour --
Customer relationship marketing --
Multi-channel marketing --
Online branding --
Online marketing communications --
E-retailing : from 'clicks' to 'clicks and bricks'? --
E-marketing planning --
The future of e-marketing.
Series Title: Routledge e-business series.
Responsibility: by Lisa Harris and Charles Dennis.
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"Marketing the e-Business addresses, in a well-structured manner, all the key issues of this often complex topic. It will prove invaluable to those seeking to enhance their knowledge of the domain, Read more...

 
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