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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/49785261 Title: Marketing the e-Business. Author: Lisa Harris; Charles Dennis Publisher: London : Routledge, 2002. ISBN/ISSN: 9780203166963 0203166965 0415256003 9780415256001 0415256011 9780415256018 OCLC:49785261

  
  

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Marketing the e-Business.

Author:	Lisa Harris; Charles Dennis
Publisher:	London : Routledge, 2002.
Series:	Routledge e-business series.
Edition/Format:	eBook : Document : EnglishView all editions and formats
Summary:	How to improve marketing effectiveness through electronic means. Looks at the main marketing themes (product, price, promotion, place) and the bigger 'e' considerations, for example legislation, data protection and ethics.
Rating:	(not yet rated) 0 with reviews - Be the first.