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Marketing the moon : the selling of the Apollo lunar program

Author: David Meerman Scott; Richard Jurek
Publisher: Cambridge, Massachusetts : The MIT Press, [2014]
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and  Read more...
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Document Type: Book
All Authors / Contributors: David Meerman Scott; Richard Jurek
ISBN: 9780262026963 0262026961
OCLC Number: 861322933
Description: xiii, 130 pages : illustrations (some color) ; 25 x 29 cm
Contents: A modern-day Columbia: fiction makes a giant leap --
NASA brand journalism: finding a voice --
An unprecedented public relations partnership: NASA and industry --
The whole world is watching: live TV on Apollo --
Lunar day: broadcasting, the press, and Apollo 11 --
In a different orbit: the astronauts as celebrities --
The Apollo roadshow: moonwalkers and moon rocks --
"So, where to now, Columbus?": the end of the Apollo era.
Responsibility: David Meerman Scott and Richard Jurek ; with a foreword by Captain Eugene A. Cernan.

Abstract:

In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program.

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A well-written look at how NASA, industry, and the media covered the Apollo missions... Marketing the Moon provides a fascinating look at the marketing of humanity's first missions to the Moon, as Read more...

 
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