skip to content
Marketing the moon : the selling of the Apollo lunar program Preview this item
ClosePreview this item
Checking...

Marketing the moon : the selling of the Apollo lunar program

Author: David Meerman Scott; Richard Jurek
Publisher: Cambridge, Massachusetts : The MIT Press, [2014]
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: David Meerman Scott; Richard Jurek
ISBN: 9780262026963 0262026961
OCLC Number: 861322933
Description: xiii, 130 pages : illustrations (some color) ; 25 x 29 cm
Contents: A modern-day Columbia: fiction makes a giant leap --
NASA brand journalism: finding a voice --
An unprecedented public relations partnership: NASA and industry --
The whole world is watching: live TV on Apollo --
Lunar day: broadcasting, the press, and Apollo 11 --
In a different orbit: the astronauts as celebrities --
The Apollo roadshow: moonwalkers and moon rocks --
"So, where to now, Columbus?": the end of the Apollo era.
Responsibility: David Meerman Scott and Richard Jurek ; with a foreword by Captain Eugene A. Cernan.

Abstract:

In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program.

Reviews

Editorial reviews

Publisher Synopsis

A well-written look at how NASA, industry, and the media covered the Apollo missions... Marketing the Moon provides a fascinating look at the marketing of humanity's first missions to the Moon, as Read more...

 
User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


<http://www.worldcat.org/oclc/861322933>
library:oclcnum"861322933"
library:placeOfPublication
rdf:typeschema:Book
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
<http://viaf.org/viaf/146202023>
rdf:typeschema:Organization
schema:name"United States. National Aeronautics and Space Administration"
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:contributor
schema:creator
schema:datePublished"2014"
schema:description"In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program."@en
schema:description"A modern-day Columbia: fiction makes a giant leap -- NASA brand journalism: finding a voice -- An unprecedented public relations partnership: NASA and industry -- The whole world is watching: live TV on Apollo -- Lunar day: broadcasting, the press, and Apollo 11 -- In a different orbit: the astronauts as celebrities -- The Apollo roadshow: moonwalkers and moon rocks -- "So, where to now, Columbus?": the end of the Apollo era."@en
schema:exampleOfWork<http://worldcat.org/entity/work/id/1410489097>
schema:genre"History"@en
schema:inLanguage"en"
schema:name"Marketing the moon : the selling of the Apollo lunar program"@en
schema:workExample
umbel:isLike<http://bnb.data.bl.uk/id/resource/GBB451824>
wdrs:describedby

Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.