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|Additional Physical Format:||Print version:
Marketing the professional services firm.
Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, ©2005
|Material Type:||Document, Internet resource|
|Document Type:||Internet Resource, Computer File|
|All Authors / Contributors:||
|Description:||1 online resource (x, 417 pages) : illustrations|
|Contents:||Cover Contents Foreword Acknowledgements About the Author Introduction: setting the scene 1 Growth strategies 2 Gaining market perspective 3 Client segmentation. 4 Creating and managing a professional services brand 5 Competitive strategy 6 Handling international operations and cultural differences. 7 The organisation and management of marketing in professional services firms 8 Personal business generation 9 Creating or relaunching services 10 Communicating with markets 11 Client service.|