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Genre/Form: Electronic books
Electronic books - Education
Electronic books - Higher education
Additional Physical Format: Online version:
Marketing the program.
San Francisco : Jossey-Bass, [1981]
(OCoLC)890689742
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: William A Keim; Marybelle C Keim
ISBN: 0875898149 9780875898148
OCLC Number: 8093829
Description: 127 pages ; 23 cm.
Contents: Marketing : a definition for community colleges / Philip Kotler, Leslie A. Goldgehn --
Rethinking marketing in the community college / Richard C. Richardson, Jr., Donald S. Doucette --
Marketing and community impact assessment / Callie Foster Struggs --
College strategies for implementing a marketing program / Anne Mulder-Edmondson --
Marketing and the printed media : getting the promotional job done / Barbara A.W. Smith --
Marketing and the electronic media / Robert H. Gaffner --
Segmentation : slicing the urban pie / William A. Keim --
Marketing the afternoon program / Wallace F. Cohen, Jeanne Atherton --
The University connection : symbiosis through marketing / Edwin R. Bailey --
Marketing and its effects on student development activities / Don G. Creamer, E.G. Akins --
Retention / Marybelle C. Keim --
Caution! marketing may be hazardous to your institutional health / James F. Gollattscheck --
Evaluation of marketing practices in community colleges / Gunder Myran, Mark Ralph --
Sources and information : marketing the community college / Donna Dzierlenga.
Series Title: New directions for community colleges, no. 36.; Jossey-Bass higher education series.
Responsibility: William A. Keim, Marybelle C. Keim, editors.

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