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Marketing : the retro revolution

Author: Stephen Brown
Publisher: London ; Thousand Oaks, Calif. : SAGE, 2001.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Retro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertiser's glorious heritage. The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing - The Retro Revolution explains why the  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Brown, Stephen, 1955-
Marketing.
London ; Thousand Oaks, Calif. : SAGE, 2001
(DLC) 2001270044
(OCoLC)46332306
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Stephen Brown
ISBN: 9781847876232 1847876234 9781446220283 1446220281 128125102X 9781281251022 0761968504 9780761968504 0761968512 9780761968511
OCLC Number: 291217637
Description: 1 online resource (x, 262 pages) : illustrations
Contents: Cover; Contents; Recuperating Marketing: On Commencing a Course of Retro Shock Treatment; INTRODUCTION --
LOOKING BACK TO SEE AHEAD; 1 Remembering Marketing: The Future is History; PART I PUTTING THE C̀ON' INTO CONCEPT; 2 Reviewing Marketing: The Defective Vision of Theodore Levitt; 3 Redeeming Marketing: The Spiritual Side of Trade; 4 Reconfiguring Marketing: The Greatest Sham on Earth; PART II DOWNSIZING STRATEGY; 5 Repositioning Marketing: Ballyhoo's Who; 6 Representing Marketing: The Secret of the Black Magic Box; 7 Replanning Marketing: If Ever a Whiz of a Swiz There Was.
Responsibility: Stephen Brown.
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Abstract:

Retro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertiser's glorious  Read more...

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Praise for the author:'the finest writer in our field today' - Journal of Marketing'the most devastating critic of the academic discipline of marketing ever likely to be encountered' - Service Read more...

 
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