skip to content
Marketing theory : a student text Preview this item
ClosePreview this item
Checking...

Marketing theory : a student text

Author: Michael J Baker; Michael Saren
Publisher: Los Angeles : SAGE, 2010.
Edition/Format:   eBook : Document : English : 2nd edView all editions and formats
Summary:
'Marketing Theory' presents a comprehensive scholarly overview of the development of marketing theory. Drawing on a variety of international sources, the editors bring together key contributions to the field that reflects both historical and contemporary debates and influences.
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
History
Additional Physical Format: Print version:
Marketing theory.
Los Angeles : SAGE, 2010
(DLC) 2009935057
(OCoLC)619863615
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Michael J Baker; Michael Saren
ISBN: 9781446211045 1446211045 9781446280096 1446280098
OCLC Number: 759416390
Notes: Previous edition: 2000.
Description: 1 online resource (xvii, 428 pages) : illustrations
Contents: Section A. Overview of marketing theory --
section B. Disciplinary underpinnings of marketing theory --
section C. Theories of marketing management and organization --
section D. Theoretical sub-areas of marketing.
Responsibility: edited by Michael J. Baker & Michael Saren.

Abstract:

Building on the popularity of the first edition published in 2000, Michael J Baker has teamed up with co-editor Michael Saren to produce a fully updated Second Edition of the marketing theory text.  Read more...

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Related Subjects:(5)

User lists with this item (2)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/759416390> # Marketing theory : a student text
    a schema:Book, schema:CreativeWork, schema:MediaObject ;
    library:oclcnum "759416390" ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/864896149#Place/los_angeles> ; # Los Angeles
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/cau> ;
    schema:about <http://dewey.info/class/658.8001/e22/> ;
    schema:about <http://id.worldcat.org/fast/1010167> ; # Marketing
    schema:about <http://id.worldcat.org/fast/1010239> ; # Marketing--Philosophy
    schema:about <http://experiment.worldcat.org/entity/work/data/864896149#Topic/business_&_economics_marketing_general> ; # BUSINESS & ECONOMICS--Marketing--General
    schema:about <http://experiment.worldcat.org/entity/work/data/864896149#Topic/marketing_philosophy> ; # Marketing--Philosophy
    schema:about <http://experiment.worldcat.org/entity/work/data/864896149#Topic/marketing_history> ; # Marketing--History
    schema:about <http://experiment.worldcat.org/entity/work/data/864896149#Topic/business_&_economics_distribution> ; # BUSINESS & ECONOMICS--Distribution
    schema:bookEdition "2nd ed." ;
    schema:bookFormat schema:EBook ;
    schema:contributor <http://viaf.org/viaf/81468047> ; # Michael J. Baker
    schema:contributor <http://viaf.org/viaf/45481342> ; # Michael Saren
    schema:datePublished "2010" ;
    schema:description "Section A. Overview of marketing theory -- section B. Disciplinary underpinnings of marketing theory -- section C. Theories of marketing management and organization -- section D. Theoretical sub-areas of marketing."@en ;
    schema:description "'Marketing Theory' presents a comprehensive scholarly overview of the development of marketing theory. Drawing on a variety of international sources, the editors bring together key contributions to the field that reflects both historical and contemporary debates and influences."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/864896149> ;
    schema:genre "Electronic books"@en ;
    schema:genre "History"@en ;
    schema:inLanguage "en" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/619863615> ;
    schema:name "Marketing theory : a student text"@en ;
    schema:productID "759416390" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/759416390#PublicationEvent/los_angeles_sage_2010> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/864896149#Agent/sage> ; # SAGE
    schema:url <http://site.ebrary.com/id/10504410> ;
    schema:url <http://www.myilibrary.com?id=328941> ;
    schema:url <http://public.eblib.com/choice/publicfullrecord.aspx?p=743598> ;
    schema:url <http://sk.sagepub.com/books/marketing-theory> ;
    schema:url <http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=396570> ;
    schema:workExample <http://worldcat.org/isbn/9781446280096> ;
    schema:workExample <http://worldcat.org/isbn/9781446211045> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/759416390> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/864896149#Topic/business_&_economics_distribution> # BUSINESS & ECONOMICS--Distribution
    a schema:Intangible ;
    schema:name "BUSINESS & ECONOMICS--Distribution"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/864896149#Topic/business_&_economics_marketing_general> # BUSINESS & ECONOMICS--Marketing--General
    a schema:Intangible ;
    schema:name "BUSINESS & ECONOMICS--Marketing--General"@en ;
    .

<http://id.worldcat.org/fast/1010167> # Marketing
    a schema:Intangible ;
    schema:name "Marketing"@en ;
    .

<http://id.worldcat.org/fast/1010239> # Marketing--Philosophy
    a schema:Intangible ;
    schema:name "Marketing--Philosophy"@en ;
    .

<http://viaf.org/viaf/45481342> # Michael Saren
    a schema:Person ;
    schema:familyName "Saren" ;
    schema:givenName "Michael" ;
    schema:name "Michael Saren" ;
    .

<http://viaf.org/viaf/81468047> # Michael J. Baker
    a schema:Person ;
    schema:birthDate "1935" ;
    schema:familyName "Baker" ;
    schema:givenName "Michael J." ;
    schema:name "Michael J. Baker" ;
    .

<http://worldcat.org/isbn/9781446211045>
    a schema:ProductModel ;
    schema:isbn "1446211045" ;
    schema:isbn "9781446211045" ;
    .

<http://worldcat.org/isbn/9781446280096>
    a schema:ProductModel ;
    schema:isbn "1446280098" ;
    schema:isbn "9781446280096" ;
    .

<http://www.worldcat.org/oclc/619863615>
    a schema:CreativeWork ;
    rdfs:label "Marketing theory." ;
    schema:description "Print version:" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/759416390> ; # Marketing theory : a student text
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.