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Marketing theory and practice : a Hungarian perspective

Author: József Berács
Publisher: Budapest : Akadémiai Kiadó, ©2004.
Series: Transition, competitiveness and economic growth, 7.
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Marketing theory and practice.
Budapest : Akadémiai Kiadó, ©2004
(OCoLC)891410548
Document Type: Book
All Authors / Contributors: József Berács
ISBN: 9630580993 9789630580991
OCLC Number: 56399712
Description: 402 pages : illustrations ; 25 cm.
Contents: Marketing theory --
Strategic marketing --
Consumer behaviour --
Marketing methodology --
Agri-marketing.
Series Title: Transition, competitiveness and economic growth, 7.
Responsibility: edited by József Berács [and others].

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