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Marketing theory : distinguished contributions

Author: Stephen W Brown; Raymond P Fisk
Publisher: New York : Wiley, ©1984.
Series: Theories in marketing series.
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Marketing theory.
New York : Wiley, ©1984
(OCoLC)755269343
Document Type: Book
All Authors / Contributors: Stephen W Brown; Raymond P Fisk
ISBN: 0471890855 9780471890850
OCLC Number: 10183557
Notes: Includes indexes.
Description: xiii, 375 pages : illustrations ; 25 cm.
Series Title: Theories in marketing series.
Responsibility: Stephen W. Brown, Raymond P. Fisk, [editors].

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