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Marketing through minefields.

Author: Harvard Business School Publishing Corporation.
Publisher: Boston, Mass. : Harvard Business Press, ©2008.
Series: HBR case studies series.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
See how leading marketing experts weigh in on many crucial questions and find answers to your toughest challenges in this collection of the most popular Harvard business review cases.
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Genre/Form: Case studies
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Harvard Business School Publishing Corporation.
ISBN: 9781422199923 1422199924
OCLC Number: 261948005
Description: 187 p. ; 21 cm.
Contents: When no news is good news / Bronwyn Fryer --
Are some customers more equal than others? / Paul F. Nunes and Brian A. Johnson --
License to overkill / Paul F. Nunes --
The global brand face-off / Anand P. Raman --
The quality improvement customers didn't want / Dawn Iacobucci --
Keeping to the fairway / Thomas J. Waite.
Series Title: HBR case studies series.

Abstract:

See how leading marketing experts weigh in on many crucial questions and find answers to your toughest challenges in this collection of the most popular Harvard business review cases.

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