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Marketing to generation X

Author: Karen Ritchie
Publisher: New York : Lexington Books, ©1995.
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Ritchie, Karen.
Marketing to generation X.
New York : Lexington Books, ©1995
(OCoLC)623122396
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Karen Ritchie
ISBN: 0029265452 9780029265451
OCLC Number: 31206877
Description: xi, 177 pages : illustrations ; 24 cm
Contents: How I got started --
Why bother? --
What did we do to deserve them? --
Diversity reigns! --
Mass media: the wonder years --
Growing up X: rumor, scandal, and trash TV --
Interactivity and the new media --
Consumer behavior: choosing brand X --
Future X: implications for marketing --
The future of advertising.
Responsibility: Karen Ritchie.

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