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Marketing to millennials

Author: Corey Padveen
Publisher: Hoboken, N. J. : John Wiley & Sons, Inc., [2017] ©2017
Series: --For dummies.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Millennials make up the largest and most valuable market of consumers in the United States--but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd.--Provided by  Read more...
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Document Type: Book
All Authors / Contributors: Corey Padveen
ISBN: 9781119369042 1119369045
OCLC Number: 962352844
Notes: Includes index.
Description: xv, 336 pages : illustrations ; 24 cm.
Contents: Getting started with marketing to Millennials --
Creating your Millennial marketing strategy --
Analyzing Millennial-specific engagement opportunities --
Part of tens.
Series Title: --For dummies.
Other Titles: Marketing to millennials for dummies
Responsibility: by Corey Padveen.

Abstract:

Identify key millennial characteristics and behaviorsGrasp and adapt to millennial economic realitiesReach your target audience with integrated strategiesBuild deep, lasting connections with  Read more...

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