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Marketing to multi-ethnic consumers

Author: Jay Diamond; Ellen Diamond; Diamond Educational Productions (Firm)
Publisher: [United States] : Diamond Educational Productions, [2007?]
Edition/Format:   DVD video : EnglishView all editions and formats
Database:WorldCat
Summary:
"The focus of this presentation is on such topics as demographic assessment of the marketplace, marketing strategies to reach the multi-ethnic consumer, minority designer and entrepreneur involvement, and crossover merchandising"--Container.
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Details

Material Type: Videorecording
Document Type: Visual material
All Authors / Contributors: Jay Diamond; Ellen Diamond; Diamond Educational Productions (Firm)
OCLC Number: 232302748
Credits: Editor, Shawn Peppers.
Performer(s): Market experts, Brett Wright, Chiqui Cartagena.
Description: 1 videodisc (26 min.) : sound, color ; 4 3/4 in.
Details: DVD.
Responsibility: created and written by Jay Diamond, Ellen Diamond ; produced by Steve Clements.

Abstract:

"The focus of this presentation is on such topics as demographic assessment of the marketplace, marketing strategies to reach the multi-ethnic consumer, minority designer and entrepreneur involvement, and crossover merchandising"--Container.

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