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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/323126794 Title: Marketing to the social web : how digital customer communities build your business Author: Larry Weber Publisher: Hoboken, N.J. : John Wiley & Sons, ©2009. ISBN/ISSN: 9781118258125 1118258126 9780470440292 0470440295 9780470440315 0470440317 9780470440308 0470440309 0470410973 9780470410974 OCLC:323126794

  
  

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• Internet marketing.
• Online social networks.
• BUSINESS & ECONOMICS -- Marketing -- Telemarketing.
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Marketing to the social web : how digital customer communities build your business

Author:	Larry Weber
Publisher:	Hoboken, N.J. : John Wiley & Sons, ©2009.
Edition/Format:	eBook : Document : English : 2nd edView all editions and formats
Summary:	"Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth. In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this second edition includes three entirely new chapters that cover recent changes in the field. These new chapters describe how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future"--Resource description p.  Read more...
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