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Marketing today's academic library : a bold new approach to communicating with students

Author: Brian Mathews
Publisher: Chicago : American Library Association, 2009.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
In this study, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.
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Document Type: Book
All Authors / Contributors: Brian Mathews
ISBN: 9780838909843 0838909841
OCLC Number: 272665315
Description: xv, 171 pages : illustrations ; 23 cm
Contents: Do libraries need to advertise? --
Defining the user --
Student need states --
The library as product --
Conducting marketing research --
Building relationships --
Developing brand strategies --
Promotional building blocks --
Designing messages --
Measuring the impact --
Putting it all together.
Responsibility: Brian Mathews.

Abstract:

Helps readers in challenging and rethinking their marketing strategies; demonstrating their value through applied relevance; and, focusing on the needs of the student and their expectations. This  Read more...

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