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Marketing today's academic library : a bold new approach to communicating with students

Auteur : Brian Mathews
Éditeur : Chicago : American Library Association, 2009.
Édition/format :   Print book : AnglaisVoir toutes les éditions et tous les formats
Base de données :WorldCat
Résumé :
In this study, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.
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Détails

Type d’ouvrage : Ressource Internet
Format : Livre, Ressource Internet
Tous les auteurs / collaborateurs : Brian Mathews
ISBN : 9780838909843 0838909841
Numéro OCLC : 272665315
Description : xv, 171 pages : illustrations ; 23 cm
Contenu : Do libraries need to advertise? --
Defining the user --
Student need states --
The library as product --
Conducting marketing research --
Building relationships --
Developing brand strategies --
Promotional building blocks --
Designing messages --
Measuring the impact --
Putting it all together.
Responsabilité : Brian Mathews.

Résumé :

Helps readers in challenging and rethinking their marketing strategies; demonstrating their value through applied relevance; and, focusing on the needs of the student and their expectations. This  Lire la suite...

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