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Marketing today's academic library : a bold new approach to communicating with students

Autore: Brian Mathews
Editore: Chicago : American Library Association, 2009.
Edizione/Formato:   Libro : EnglishVedi tutte le edizioni e i formati
Banca dati:WorldCat
Sommario:
In this study, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.
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Tipo documento: Book
Tutti gli autori / Collaboratori: Brian Mathews
ISBN: 9780838909843 0838909841
Numero OCLC: 272665315
Descrizione: xv, 171 p. : ill. ; 23 cm.
Contenuti: Do libraries need to advertise? --
Defining the user --
Student need states --
The library as product --
Conducting marketing research --
Building relationships --
Developing brand strategies --
Promotional building blocks --
Designing messages --
Measuring the impact --
Putting it all together.
Responsabilità: Brian Mathews.

Abstract:

In this study, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.

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