컨텐츠로 이동
Marketing today's academic library : a bold new approach to communicating with students 해당 항목을 미리보기
닫기해당 항목을 미리보기
확인중입니다…

Marketing today's academic library : a bold new approach to communicating with students

저자: Brian Mathews
출판사: Chicago : American Library Association, 2009.
판/형식:   Print book : 영어모든 판과 형식 보기
데이터베이스:WorldCat
요약:
In this study, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.
평가:

기반으로 4 평가 0 리뷰와 함께 - 첫번째로 올려주세요.

주제
다음과 같습니다:

 

온라인으로 문서 찾기

이 항목에 대한 링크

도서관에서 사본 찾기

&AllPage.SpinnerRetrieving; 해당항목을 보유하고 있는 도서관을 찾는 중

상세정보

자료 유형: 인터넷 자료
문서 형식: 책, 인터넷 자원
모든 저자 / 참여자: Brian Mathews
ISBN: 9780838909843 0838909841
OCLC 번호: 272665315
설명: xv, 171 pages : illustrations ; 23 cm
내용: Do libraries need to advertise? --
Defining the user --
Student need states --
The library as product --
Conducting marketing research --
Building relationships --
Developing brand strategies --
Promotional building blocks --
Designing messages --
Measuring the impact --
Putting it all together.
책임: Brian Mathews.

초록:

Helps readers in challenging and rethinking their marketing strategies; demonstrating their value through applied relevance; and, focusing on the needs of the student and their expectations. This  더 읽기…

리뷰

사용자-기여 리뷰
GoodReads 리뷰 가져오는 중…
DOGObooks 리뷰를 가지고 오는 중…

태그

첫번째 되기

유사 항목

관련 주제:(12)

이 항목을 가지고 있는 사용자 목록 (18)

요청하신 것을 확인하기

이 항목을 이미 요청하셨을 수도 있습니다. 만약 이 요청을 계속해서 진행하시려면 Ok을 선택하세요.

링크된 데이터


Primary Entity

<http://www.worldcat.org/oclc/272665315> # Marketing today's academic library : a bold new approach to communicating with students
    a schema:CreativeWork, schema:Book ;
    library:oclcnum "272665315" ;
    library:placeOfPublication <http://dbpedia.org/resource/Chicago> ; # Chicago
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/ilu> ;
    schema:about <http://id.loc.gov/authorities/classification/Z716> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/1090041409#Topic/marketing> ; # Marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/1090041409#Topic/wissenschaftliche_bibliothek> ; # Wissenschaftliche Bibliothek
    schema:about <http://experiment.worldcat.org/entity/work/data/1090041409#Topic/vetenskapliga_bibliotek_marknadsforing> ; # Vetenskapliga bibliotek--marknadsföring
    schema:about <http://experiment.worldcat.org/entity/work/data/1090041409#Topic/academic_libraries_marketing> ; # Academic libraries--Marketing
    schema:about <http://id.loc.gov/authorities/subjects/sh85001139> ; # Advertising--Libraries
    schema:about <http://id.worldcat.org/fast/795050> ; # Academic libraries--Marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/1090041409#Topic/student> ; # Student
    schema:about <http://experiment.worldcat.org/entity/work/data/1090041409#Topic/academic_libraries_public_relations> ; # Academic libraries--Public relations
    schema:about <http://experiment.worldcat.org/entity/work/data/1090041409#Topic/zielgruppe> ; # Zielgruppe
    schema:about <http://id.loc.gov/authorities/subjects/sh85076640> ; # Libraries and students
    schema:about <http://experiment.worldcat.org/entity/work/data/1090041409#Place/usa> ; # USA.
    schema:about <http://experiment.worldcat.org/entity/work/data/1090041409#Topic/public_relations> ; # Public Relations
    schema:about <http://experiment.worldcat.org/entity/work/data/1090041409#Topic/libraries> ; # Libraries
    schema:about <http://id.worldcat.org/fast/997578> ; # Libraries and students
    schema:about <http://dewey.info/class/021.7/e22/> ;
    schema:about <http://id.worldcat.org/fast/797681> ; # Advertising--Libraries
    schema:bookFormat bgn:PrintBook ;
    schema:creator <http://experiment.worldcat.org/entity/work/data/1090041409#Person/mathews_brian_brian_scott> ; # Brian Scott Mathews
    schema:datePublished "2009" ;
    schema:description "Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together."@en ;
    schema:description "In this study, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/1090041409> ;
    schema:inLanguage "en" ;
    schema:name "Marketing today's academic library : a bold new approach to communicating with students"@en ;
    schema:productID "272665315" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/272665315#PublicationEvent/chicago_american_library_association_2009> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/1090041409#Agent/american_library_association> ; # American Library Association
    schema:url <http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017159816&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA> ;
    schema:workExample <http://worldcat.org/isbn/9780838909843> ;
    umbel:isLike <http://bnb.data.bl.uk/id/resource/GBA940489> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/272665315> ;
    .


Related Entities

<http://dbpedia.org/resource/Chicago> # Chicago
    a schema:Place ;
    schema:name "Chicago" ;
    .

<http://experiment.worldcat.org/entity/work/data/1090041409#Agent/american_library_association> # American Library Association
    a bgn:Agent ;
    schema:name "American Library Association" ;
    .

<http://experiment.worldcat.org/entity/work/data/1090041409#Person/mathews_brian_brian_scott> # Brian Scott Mathews
    a schema:Person ;
    schema:familyName "Mathews" ;
    schema:givenName "Brian Scott" ;
    schema:givenName "Brian" ;
    schema:name "Brian Scott Mathews" ;
    .

<http://experiment.worldcat.org/entity/work/data/1090041409#Topic/vetenskapliga_bibliotek_marknadsforing> # Vetenskapliga bibliotek--marknadsföring
    a schema:Intangible ;
    schema:name "Vetenskapliga bibliotek--marknadsföring"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/1090041409#Topic/wissenschaftliche_bibliothek> # Wissenschaftliche Bibliothek
    a schema:Intangible ;
    schema:name "Wissenschaftliche Bibliothek"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85001139> # Advertising--Libraries
    a schema:Intangible ;
    schema:name "Advertising--Libraries"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85076640> # Libraries and students
    a schema:Intangible ;
    schema:name "Libraries and students"@en ;
    .

<http://id.worldcat.org/fast/795050> # Academic libraries--Marketing
    a schema:Intangible ;
    schema:name "Academic libraries--Marketing"@en ;
    .

<http://id.worldcat.org/fast/797681> # Advertising--Libraries
    a schema:Intangible ;
    schema:hasPart <http://id.loc.gov/authorities/subjects/sh85001139> ; # Advertising--Libraries
    schema:name "Advertising--Libraries"@en ;
    .

<http://id.worldcat.org/fast/997578> # Libraries and students
    a schema:Intangible ;
    schema:name "Libraries and students"@en ;
    .

<http://worldcat.org/isbn/9780838909843>
    a schema:ProductModel ;
    schema:isbn "0838909841" ;
    schema:isbn "9780838909843" ;
    .

<http://www.worldcat.org/title/-/oclc/272665315>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
    schema:about <http://www.worldcat.org/oclc/272665315> ; # Marketing today's academic library : a bold new approach to communicating with students
    schema:dateModified "2016-06-11" ;
    void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

윈도우 닫기

WorldCat에 로그인 하십시오 

계정이 없으세요? 아주 간단한 절차를 통하여 무료 계정을 만드실 수 있습니다.