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Marketing today's academic library : a bold new approach to communicating with students

作者: Brian Mathews
出版商: Chicago : American Library Association, 2009.
版本/格式:   圖書 : 英語所有版本和格式的總覽
資料庫:WorldCat
提要:
In this study, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.
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文件類型: 圖書
所有的作者/貢獻者: Brian Mathews
ISBN: 9780838909843 0838909841
OCLC系統控制編碼: 272665315
描述: xv, 171 pages : illustrations ; 23 cm
内容: Do libraries need to advertise? --
Defining the user --
Student need states --
The library as product --
Conducting marketing research --
Building relationships --
Developing brand strategies --
Promotional building blocks --
Designing messages --
Measuring the impact --
Putting it all together.
責任: Brian Mathews.

摘要:

Helps readers in challenging and rethinking their marketing strategies; demonstrating their value through applied relevance; and, focusing on the needs of the student and their expectations. This  再讀一些...

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