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Marketing today's academic library : a bold new approach to communicating with students

Author: Brian Mathews
Publisher: Chicago : American Library Association, 2009.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
In Marketing Today's Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Mathews, Brian (Brian Scott).
Marketing today's academic library.
Chicago : American Library Association, 2009
(DLC) 2008047408
(OCoLC)272665315
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Brian Mathews
ISBN: 9780838997154 0838997155 9780838991541 0838991548 9780838991558 0838991556
OCLC Number: 436156384
Description: 1 online resource (xv, 171 pages) : illustrations
Contents: Do libraries need to advertise? --
Defining the user --
Student need states --
The library as product --
Conducting marketing research --
Building relationships --
Developing brand strategies --
Promotional building blocks --
Designing messages --
Measuring the impact --
Putting it all together.
Responsibility: Brian Mathews.

Abstract:

Helps readers in challenging and rethinking their marketing strategies; demonstrating their value through applied relevance; and, focusing on the needs of the student and their expectations. This  Read more...

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