přejít na obsah
Marketing today's academic library : a bold new approach to communicating with students Náhled dokumentu
ZavřítNáhled dokumentu
Probíhá kontrola...

Marketing today's academic library : a bold new approach to communicating with students

Autor Brian Mathews
Vydavatel: Chicago : American Library Association, 2009.
Vydání/formát:   e-kniha : Document : EnglishZobrazit všechny vydání a formáty
Databáze:WorldCat
Shrnutí:
In Marketing Today's Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.
Hodnocení:

(ještě nehodnoceno) 0 zobrazit recenze - Buďte první.

Předmětová hesla:
Více podobných

 

Najít online exemplář

Odkazy na tento dokument

Vyhledat exemplář v knihovně

&AllPage.SpinnerRetrieving; Vyhledávání knihoven, které vlastní tento dokument...

Detaily

Žánr/forma: Electronic books
Doplňující formát: Print version:
Mathews, Brian (Brian Scott).
Marketing today's academic library.
Chicago : American Library Association, 2009
(DLC) 2008047408
(OCoLC)272665315
Typ materiálu: Document, Internetový zdroj
Typ dokumentu: Internet Resource, Computer File
Všichni autoři/tvůrci: Brian Mathews
ISBN: 9780838997154 0838997155 9780838991541 0838991548 9780838991558 0838991556
OCLC číslo: 436156384
Popis: 1 online resource (xv, 171 pages) : illustrations
Obsahy: Do libraries need to advertise? --
Defining the user --
Student need states --
The library as product --
Conducting marketing research --
Building relationships --
Developing brand strategies --
Promotional building blocks --
Designing messages --
Measuring the impact --
Putting it all together.
Odpovědnost: Brian Mathews.

Anotace:

Helps readers in challenging and rethinking their marketing strategies; demonstrating their value through applied relevance; and, focusing on the needs of the student and their expectations. This  Přečíst více...

Recenze

Recenze vložené uživatelem
Nahrávání recenzí GoodReads...
Přebírání recenzí DOGO books...

Štítky

Buďte první.

Podobné dokumenty

Související předmětová hesla:(11)

Seznamy uživatele s tímto dokumentem (10)

Potvrdit tento požadavek

Tento dokument jste si již vyžádali. Prosím vyberte Ok pokud chcete přesto v žádance pokračovat.

Propojená data


Primary Entity

<http://www.worldcat.org/oclc/436156384> # Marketing today's academic library : a bold new approach to communicating with students
    a schema:CreativeWork, schema:MediaObject, schema:Book ;
   library:oclcnum "436156384" ;
   library:placeOfPublication <http://dbpedia.org/resource/Chicago> ; # Chicago
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/ilu> ;
   rdfs:comment "Warning: This malformed URI has been treated as a string - 'http://images.contentreserve.com/ImageType-100/2756-1/{ACD3776B-2FE6-4142-B208-19915D40BD51}Img100.jpg'" ;
   schema:about <http://id.worldcat.org/fast/797681> ; # Advertising--Libraries
   schema:about <http://id.worldcat.org/fast/997578> ; # Libraries and students
   schema:about <http://experiment.worldcat.org/entity/work/data/1090041409#Topic/wetenschappelijke_bibliotheken> ; # Wetenschappelijke bibliotheken
   schema:about <http://dewey.info/class/021.7/e22/> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/1090041409#Topic/libraries> ; # Libraries
   schema:about <http://experiment.worldcat.org/entity/work/data/1090041409#Topic/academic_libraries_public_relations> ; # Academic libraries--Public relations
   schema:about <http://id.loc.gov/authorities/classification/Z716> ;
   schema:about <http://id.loc.gov/authorities/subjects/sh85001139> ; # Advertising--Libraries
   schema:about <http://id.loc.gov/authorities/subjects/sh85076640> ; # Libraries and students
   schema:about <http://id.worldcat.org/fast/795050> ; # Academic libraries--Marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/1090041409#Topic/marketing> ; # Marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/1090041409#Topic/language_arts_&_disciplines_library_&_information_science_general> ; # LANGUAGE ARTS & DISCIPLINES--Library & Information Science--General
   schema:about <http://experiment.worldcat.org/entity/work/data/1090041409#Topic/public_relations> ; # Public Relations
   schema:about <http://experiment.worldcat.org/entity/work/data/1090041409#Topic/studenten> ; # Studenten
   schema:about <http://experiment.worldcat.org/entity/work/data/1090041409#Topic/academic_libraries_marketing> ; # Academic libraries--Marketing
   schema:bookFormat schema:EBook ;
   schema:creator <http://viaf.org/viaf/64100712> ; # Brian Scott Mathews
   schema:datePublished "2009" ;
   schema:description "In Marketing Today's Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely."@en ;
   schema:description "Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/1090041409> ;
   schema:genre "Electronic books"@en ;
   schema:inLanguage "en" ;
   schema:isSimilarTo <http://www.worldcat.org/oclc/272665315> ;
   schema:name "Marketing today's academic library : a bold new approach to communicating with students"@en ;
   schema:productID "436156384" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/436156384#PublicationEvent/chicago_american_library_association_2009> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/1090041409#Agent/american_library_association> ; # American Library Association
   schema:url "http://images.contentreserve.com/ImageType-100/2756-1/{ACD3776B-2FE6-4142-B208-19915D40BD51}Img100.jpg" ;
   schema:url <http://site.ebrary.com/id/10492921> ;
   schema:url <http://site.ebrary.com/lib/norquest/Doc?id=10492921> ;
   schema:url <http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=e000xna&AN=286139> ;
   schema:url <http://ebookcentral.proquest.com/lib/rdc/detail.action?docID=474210> ;
   schema:url <http://site.ebrary.com/lib/rdcollege/Doc?id=10492921> ;
   schema:url <http://public.eblib.com/choice/publicfullrecord.aspx?p=474210> ;
   schema:url <http://site.ebrary.com/lib/macewan/Doc?id=10492921> ;
   schema:url <http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=286139> ;
   schema:url <https://www.overdrive.com/search?q=ACD3776B-2FE6-4142-B208-19915D40BD51> ;
   schema:url <http://ebookcentral.proquest.com/lib/concordiaab-ebooks/detail.action?docID=474210> ;
   schema:url <http://ebookcentral.proquest.com/lib/gprc-ebooks/detail.action?docID=474210> ;
   schema:url <https://samples.overdrive.com/?crid=ACD3776B-2FE6-4142-B208-19915D40BD51&.epub-sample.overdrive.com> ;
   schema:url <http://site.ebrary.com/lib/oldscollege/Doc?id=10492921> ;
   schema:url <http://ebookcentral.proquest.com/lib/macewan-ebooks/detail.action?docID=474210> ;
   schema:url <http://site.ebrary.com/lib/concordiaab/Doc?id=10492921> ;
   schema:url <http://ezproxy.agpc.talonline.ca:80/login?url=http://site.ebrary.com/lib/gprc/Doc?id=10492921> ;
   schema:workExample <http://worldcat.org/isbn/9780838991541> ;
   schema:workExample <http://worldcat.org/isbn/9780838997154> ;
   schema:workExample <http://worldcat.org/isbn/9780838991558> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/436156384> ;
    .


Related Entities

<http://dbpedia.org/resource/Chicago> # Chicago
    a schema:Place ;
   schema:name "Chicago" ;
    .

<http://ebookcentral.proquest.com/lib/concordiaab-ebooks/detail.action?docID=474210>
   rdfs:comment "from Ebook Central Academic Complete" ;
   rdfs:comment "(Unlimited Concurrent Users)" ;
    .

<http://ebookcentral.proquest.com/lib/gprc-ebooks/detail.action?docID=474210>
   rdfs:comment "from Ebook Central Academic Complete" ;
   rdfs:comment "(Unlimited Concurrent Users)" ;
    .

<http://ebookcentral.proquest.com/lib/macewan-ebooks/detail.action?docID=474210>
   rdfs:comment "from Ebook Central Academic Complete" ;
   rdfs:comment "(Unlimited Concurrent Users)" ;
    .

<http://ebookcentral.proquest.com/lib/rdc/detail.action?docID=474210>
   rdfs:comment "from Ebook Central Academic Complete" ;
   rdfs:comment "(Unlimited Concurrent Users)" ;
    .

<http://experiment.worldcat.org/entity/work/data/1090041409#Agent/american_library_association> # American Library Association
    a bgn:Agent ;
   schema:name "American Library Association" ;
    .

<http://experiment.worldcat.org/entity/work/data/1090041409#Topic/language_arts_&_disciplines_library_&_information_science_general> # LANGUAGE ARTS & DISCIPLINES--Library & Information Science--General
    a schema:Intangible ;
   schema:name "LANGUAGE ARTS & DISCIPLINES--Library & Information Science--General"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/1090041409#Topic/public_relations> # Public Relations
    a schema:Intangible ;
   schema:name "Public Relations"@en ;
   schema:name "Public relations"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/1090041409#Topic/wetenschappelijke_bibliotheken> # Wetenschappelijke bibliotheken
    a schema:Intangible ;
   schema:name "Wetenschappelijke bibliotheken"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85001139> # Advertising--Libraries
    a schema:Intangible ;
   schema:name "Advertising--Libraries"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85076640> # Libraries and students
    a schema:Intangible ;
   schema:name "Libraries and students"@en ;
    .

<http://id.worldcat.org/fast/795050> # Academic libraries--Marketing
    a schema:Intangible ;
   schema:name "Academic libraries--Marketing"@en ;
    .

<http://id.worldcat.org/fast/797681> # Advertising--Libraries
    a schema:Intangible ;
   schema:hasPart <http://id.loc.gov/authorities/subjects/sh85001139> ; # Advertising--Libraries
   schema:name "Advertising--Libraries"@en ;
    .

<http://id.worldcat.org/fast/997578> # Libraries and students
    a schema:Intangible ;
   schema:name "Libraries and students"@en ;
    .

<http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=e000xna&AN=286139>
   rdfs:comment "from EBSCO Academic Collection" ;
   rdfs:comment "(Unlimited Concurrent Users)" ;
    .

<http://site.ebrary.com/lib/macewan/Doc?id=10492921>
   rdfs:comment "from ebrary" ;
   rdfs:comment "(Unlimited Concurrent Users)" ;
    .

<http://viaf.org/viaf/64100712> # Brian Scott Mathews
    a schema:Person ;
   schema:familyName "Mathews" ;
   schema:givenName "Brian Scott" ;
   schema:givenName "Brian" ;
   schema:name "Brian Scott Mathews" ;
    .

<http://worldcat.org/isbn/9780838991541>
    a schema:ProductModel ;
   schema:isbn "0838991548" ;
   schema:isbn "9780838991541" ;
    .

<http://worldcat.org/isbn/9780838991558>
    a schema:ProductModel ;
   schema:isbn "0838991556" ;
   schema:isbn "9780838991558" ;
    .

<http://worldcat.org/isbn/9780838997154>
    a schema:ProductModel ;
   schema:isbn "0838997155" ;
   schema:isbn "9780838997154" ;
    .

<http://www.worldcat.org/oclc/272665315>
    a schema:CreativeWork ;
   rdfs:label "Marketing today's academic library." ;
   schema:description "Print version:" ;
   schema:isSimilarTo <http://www.worldcat.org/oclc/436156384> ; # Marketing today's academic library : a bold new approach to communicating with students
    .

<http://www.worldcat.org/title/-/oclc/436156384>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
   schema:about <http://www.worldcat.org/oclc/436156384> ; # Marketing today's academic library : a bold new approach to communicating with students
   schema:dateModified "2017-04-01" ;
   void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Zavřít okno

Prosím přihlaste se do WorldCat 

Nemáte účet? Můžete si jednoduše vytvořit bezplatný účet.