zum Inhalt wechseln
Marketing today's academic library : a bold new approach to communicating with students Titelvorschau
SchließenTitelvorschau
Prüfung…

Marketing today's academic library : a bold new approach to communicating with students

Verfasser/in: Brian Mathews
Verlag: Chicago : American Library Association, 2009.
Ausgabe/Format   E-Book : Dokument : EnglischAlle Ausgaben und Formate anzeigen
Datenbank:WorldCat
Zusammenfassung:
In Marketing Today's Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.
Bewertung:

(noch nicht bewertet) 0 mit Rezensionen - Verfassen Sie als Erste eine Rezension.

Themen
Ähnliche Titel

 

Exemplar ausleihen

&AllPage.SpinnerRetrieving; Suche nach Bibliotheken, die diesen Titel besitzen ...

Details

Gattung/Form: Electronic books
Physisches Format Print version:
Mathews, Brian (Brian Scott).
Marketing today's academic library.
Chicago : American Library Association, 2009
(DLC) 2008047408
(OCoLC)272665315
Medientyp: Dokument, Internetquelle
Dokumenttyp: Internet-Ressource, Computer-Datei
Alle Autoren: Brian Mathews
ISBN: 9780838997154 0838997155 9780838991541 0838991548 9780838991558 0838991556
OCLC-Nummer: 436156384
Beschreibung: 1 online resource (xv, 171 pages) : illustrations
Inhalt: Do libraries need to advertise? --
Defining the user --
Student need states --
The library as product --
Conducting marketing research --
Building relationships --
Developing brand strategies --
Promotional building blocks --
Designing messages --
Measuring the impact --
Putting it all together.
Verfasserangabe: Brian Mathews.

Abstract:

Helps readers in challenging and rethinking their marketing strategies; demonstrating their value through applied relevance; and, focusing on the needs of the student and their expectations. This  Weiterlesen…

Rezensionen

Nutzer-Rezensionen
Suche nach GoodReads-Rezensionen
Suche nach DOGObooks-Rezensionen…

Tags

Tragen Sie als Erste Tags ein.

Ähnliche Titel

Verwandte Themen:(11)

Nutzerlisten mit diesen Titeln (8)

Anfrage bestätigen

Sie haben diesen Titel bereits angefordert. Wenn Sie trotzdem fortfahren möchten, klicken Sie auf OK.

Verlinkung


<http://www.worldcat.org/oclc/436156384>
library:oclcnum"436156384"
library:placeOfPublication
library:placeOfPublication
rdf:typeschema:MediaObject
rdf:typeschema:Book
rdf:valueUnknown value: dct
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:bookFormatschema:EBook
schema:creator
schema:datePublished"2009"
schema:description"In Marketing Today's Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely."@en
schema:description"Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together."@en
schema:exampleOfWork<http://worldcat.org/entity/work/id/1090041409>
schema:genre"Electronic books"@en
schema:inLanguage"en"
schema:name"Marketing today's academic library a bold new approach to communicating with students"@en
schema:publication
schema:publisher
schema:url<http://site.ebrary.com/id/10492921>
schema:url<http://www.contentreserve.com/TitleInfo.asp?ID={ACD3776B-2FE6-4142-B208-19915D40BD51}&Format=50>
schema:url<http://public.eblib.com/choice/publicfullrecord.aspx?p=474210>
schema:url<http://site.ebrary.com/lib/cornell/Top?id=10492921>
schema:url<http://www.contentreserve.com/TitleInfo.asp?ID={ACD3776B-2FE6-4142-B208-19915D40BD51}&Format=610>
schema:url<http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=286139>
schema:url<http://www.contentreserve.com/TitleInfo.asp?ID={ACD3776B-2FE6-4142-B208-19915D40BD51}&Format=410>
schema:workExample
schema:workExample
schema:workExample
umbel:isLike<http://bnb.data.bl.uk/id/resource/GBA940489>
wdrs:describedby

Content-negotiable representations

Fenster schließen

Bitte in WorldCat einloggen 

Sie haben kein Konto? Sie können sehr einfach ein kostenloses Konto anlegen,.