zum Inhalt wechseln
Marketing today's academic library : a bold new approach to communicating with students Titelvorschau
SchließenTitelvorschau
Prüfung…

Marketing today's academic library : a bold new approach to communicating with students

Verfasser/in: Brian Mathews
Verlag: Chicago : American Library Association, 2009.
Ausgabe/Format   E-Book : Dokument : EnglischAlle Ausgaben und Formate anzeigen
Datenbank:WorldCat
Zusammenfassung:
In Marketing Today's Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.
Bewertung:

(noch nicht bewertet) 0 mit Rezensionen - Verfassen Sie als Erste eine Rezension.

Themen
Ähnliche Titel

 

Online anzeigen

Links zu diesem Titel

Exemplar ausleihen

&AllPage.SpinnerRetrieving; Suche nach Bibliotheken, die diesen Titel besitzen ...

Details

Gattung/Form: Electronic books
Physisches Format Print version:
Mathews, Brian (Brian Scott).
Marketing today's academic library.
Chicago : American Library Association, 2009
(DLC) 2008047408
(OCoLC)272665315
Medientyp: Dokument, Internetquelle
Dokumenttyp: Internet-Ressource, Computer-Datei
Alle Autoren: Brian Mathews
ISBN: 9780838997154 0838997155 9780838991541 0838991548 9780838991558 0838991556
OCLC-Nummer: 436156384
Beschreibung: 1 online resource (xv, 171 pages) : illustrations
Inhalt: Do libraries need to advertise? --
Defining the user --
Student need states --
The library as product --
Conducting marketing research --
Building relationships --
Developing brand strategies --
Promotional building blocks --
Designing messages --
Measuring the impact --
Putting it all together.
Verfasserangabe: Brian Mathews.

Abstract:

Helps readers in challenging and rethinking their marketing strategies; demonstrating their value through applied relevance; and, focusing on the needs of the student and their expectations. This  Weiterlesen…

Rezensionen

Nutzer-Rezensionen
Suche nach GoodReads-Rezensionen
Suche nach DOGObooks-Rezensionen…

Tags

Tragen Sie als Erste Tags ein.

Ähnliche Titel

Verwandte Themen:(11)

Nutzerlisten mit diesen Titeln (10)

Anfrage bestätigen

Sie haben diesen Titel bereits angefordert. Wenn Sie trotzdem fortfahren möchten, klicken Sie auf OK.

Verlinkung


Primary Entity

<http://www.worldcat.org/oclc/436156384> # Marketing today's academic library : a bold new approach to communicating with students
    a schema:CreativeWork, schema:MediaObject, schema:Book ;
   library:oclcnum "436156384" ;
   library:placeOfPublication <http://dbpedia.org/resource/Chicago> ; # Chicago
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/ilu> ;
   rdfs:comment "Warning: This malformed URI has been treated as a string - 'http://images.contentreserve.com/ImageType-100/2756-1/{ACD3776B-2FE6-4142-B208-19915D40BD51}Img100.jpg'" ;
   schema:about <http://id.worldcat.org/fast/797681> ; # Advertising--Libraries
   schema:about <http://id.worldcat.org/fast/997578> ; # Libraries and students
   schema:about <http://experiment.worldcat.org/entity/work/data/1090041409#Topic/wetenschappelijke_bibliotheken> ; # Wetenschappelijke bibliotheken
   schema:about <http://dewey.info/class/021.7/e22/> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/1090041409#Topic/libraries> ; # Libraries
   schema:about <http://experiment.worldcat.org/entity/work/data/1090041409#Topic/academic_libraries_public_relations> ; # Academic libraries--Public relations
   schema:about <http://id.loc.gov/authorities/classification/Z716> ;
   schema:about <http://id.loc.gov/authorities/subjects/sh85001139> ; # Advertising--Libraries
   schema:about <http://id.loc.gov/authorities/subjects/sh85076640> ; # Libraries and students
   schema:about <http://id.worldcat.org/fast/795050> ; # Academic libraries--Marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/1090041409#Topic/marketing> ; # Marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/1090041409#Topic/language_arts_&_disciplines_library_&_information_science_general> ; # LANGUAGE ARTS & DISCIPLINES--Library & Information Science--General
   schema:about <http://experiment.worldcat.org/entity/work/data/1090041409#Topic/public_relations> ; # Public Relations
   schema:about <http://experiment.worldcat.org/entity/work/data/1090041409#Topic/studenten> ; # Studenten
   schema:about <http://experiment.worldcat.org/entity/work/data/1090041409#Topic/academic_libraries_marketing> ; # Academic libraries--Marketing
   schema:bookFormat schema:EBook ;
   schema:creator <http://viaf.org/viaf/64100712> ; # Brian Scott Mathews
   schema:datePublished "2009" ;
   schema:description "In Marketing Today's Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely."@en ;
   schema:description "Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/1090041409> ;
   schema:genre "Electronic books"@en ;
   schema:inLanguage "en" ;
   schema:isSimilarTo <http://www.worldcat.org/oclc/272665315> ;
   schema:name "Marketing today's academic library : a bold new approach to communicating with students"@en ;
   schema:productID "436156384" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/436156384#PublicationEvent/chicago_american_library_association_2009> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/1090041409#Agent/american_library_association> ; # American Library Association
   schema:url "http://images.contentreserve.com/ImageType-100/2756-1/{ACD3776B-2FE6-4142-B208-19915D40BD51}Img100.jpg" ;
   schema:url <http://site.ebrary.com/id/10492921> ;
   schema:url <http://site.ebrary.com/lib/norquest/Doc?id=10492921> ;
   schema:url <http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=e000xna&AN=286139> ;
   schema:url <http://ebookcentral.proquest.com/lib/rdc/detail.action?docID=474210> ;
   schema:url <http://site.ebrary.com/lib/rdcollege/Doc?id=10492921> ;
   schema:url <http://public.eblib.com/choice/publicfullrecord.aspx?p=474210> ;
   schema:url <http://site.ebrary.com/lib/macewan/Doc?id=10492921> ;
   schema:url <http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=286139> ;
   schema:url <https://www.overdrive.com/search?q=ACD3776B-2FE6-4142-B208-19915D40BD51> ;
   schema:url <http://ebookcentral.proquest.com/lib/concordiaab-ebooks/detail.action?docID=474210> ;
   schema:url <http://ebookcentral.proquest.com/lib/gprc-ebooks/detail.action?docID=474210> ;
   schema:url <https://samples.overdrive.com/?crid=ACD3776B-2FE6-4142-B208-19915D40BD51&.epub-sample.overdrive.com> ;
   schema:url <http://site.ebrary.com/lib/oldscollege/Doc?id=10492921> ;
   schema:url <http://ebookcentral.proquest.com/lib/macewan-ebooks/detail.action?docID=474210> ;
   schema:url <http://site.ebrary.com/lib/concordiaab/Doc?id=10492921> ;
   schema:url <http://ezproxy.agpc.talonline.ca:80/login?url=http://site.ebrary.com/lib/gprc/Doc?id=10492921> ;
   schema:workExample <http://worldcat.org/isbn/9780838991541> ;
   schema:workExample <http://worldcat.org/isbn/9780838997154> ;
   schema:workExample <http://worldcat.org/isbn/9780838991558> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/436156384> ;
    .


Related Entities

<http://dbpedia.org/resource/Chicago> # Chicago
    a schema:Place ;
   schema:name "Chicago" ;
    .

<http://ebookcentral.proquest.com/lib/concordiaab-ebooks/detail.action?docID=474210>
   rdfs:comment "from Ebook Central Academic Complete" ;
   rdfs:comment "(Unlimited Concurrent Users)" ;
    .

<http://ebookcentral.proquest.com/lib/gprc-ebooks/detail.action?docID=474210>
   rdfs:comment "from Ebook Central Academic Complete" ;
   rdfs:comment "(Unlimited Concurrent Users)" ;
    .

<http://ebookcentral.proquest.com/lib/macewan-ebooks/detail.action?docID=474210>
   rdfs:comment "from Ebook Central Academic Complete" ;
   rdfs:comment "(Unlimited Concurrent Users)" ;
    .

<http://ebookcentral.proquest.com/lib/rdc/detail.action?docID=474210>
   rdfs:comment "from Ebook Central Academic Complete" ;
   rdfs:comment "(Unlimited Concurrent Users)" ;
    .

<http://experiment.worldcat.org/entity/work/data/1090041409#Agent/american_library_association> # American Library Association
    a bgn:Agent ;
   schema:name "American Library Association" ;
    .

<http://experiment.worldcat.org/entity/work/data/1090041409#Topic/language_arts_&_disciplines_library_&_information_science_general> # LANGUAGE ARTS & DISCIPLINES--Library & Information Science--General
    a schema:Intangible ;
   schema:name "LANGUAGE ARTS & DISCIPLINES--Library & Information Science--General"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/1090041409#Topic/public_relations> # Public Relations
    a schema:Intangible ;
   schema:name "Public Relations"@en ;
   schema:name "Public relations"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/1090041409#Topic/wetenschappelijke_bibliotheken> # Wetenschappelijke bibliotheken
    a schema:Intangible ;
   schema:name "Wetenschappelijke bibliotheken"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85001139> # Advertising--Libraries
    a schema:Intangible ;
   schema:name "Advertising--Libraries"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85076640> # Libraries and students
    a schema:Intangible ;
   schema:name "Libraries and students"@en ;
    .

<http://id.worldcat.org/fast/795050> # Academic libraries--Marketing
    a schema:Intangible ;
   schema:name "Academic libraries--Marketing"@en ;
    .

<http://id.worldcat.org/fast/797681> # Advertising--Libraries
    a schema:Intangible ;
   schema:hasPart <http://id.loc.gov/authorities/subjects/sh85001139> ; # Advertising--Libraries
   schema:name "Advertising--Libraries"@en ;
    .

<http://id.worldcat.org/fast/997578> # Libraries and students
    a schema:Intangible ;
   schema:name "Libraries and students"@en ;
    .

<http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=e000xna&AN=286139>
   rdfs:comment "from EBSCO Academic Collection" ;
   rdfs:comment "(Unlimited Concurrent Users)" ;
    .

<http://site.ebrary.com/lib/macewan/Doc?id=10492921>
   rdfs:comment "from ebrary" ;
   rdfs:comment "(Unlimited Concurrent Users)" ;
    .

<http://viaf.org/viaf/64100712> # Brian Scott Mathews
    a schema:Person ;
   schema:familyName "Mathews" ;
   schema:givenName "Brian Scott" ;
   schema:givenName "Brian" ;
   schema:name "Brian Scott Mathews" ;
    .

<http://worldcat.org/isbn/9780838991541>
    a schema:ProductModel ;
   schema:isbn "0838991548" ;
   schema:isbn "9780838991541" ;
    .

<http://worldcat.org/isbn/9780838991558>
    a schema:ProductModel ;
   schema:isbn "0838991556" ;
   schema:isbn "9780838991558" ;
    .

<http://worldcat.org/isbn/9780838997154>
    a schema:ProductModel ;
   schema:isbn "0838997155" ;
   schema:isbn "9780838997154" ;
    .

<http://www.worldcat.org/oclc/272665315>
    a schema:CreativeWork ;
   rdfs:label "Marketing today's academic library." ;
   schema:description "Print version:" ;
   schema:isSimilarTo <http://www.worldcat.org/oclc/436156384> ; # Marketing today's academic library : a bold new approach to communicating with students
    .

<http://www.worldcat.org/title/-/oclc/436156384>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
   schema:about <http://www.worldcat.org/oclc/436156384> ; # Marketing today's academic library : a bold new approach to communicating with students
   schema:dateModified "2017-04-01" ;
   void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Fenster schließen

Bitte in WorldCat einloggen 

Sie haben kein Konto? Sie können sehr einfach ein kostenloses Konto anlegen,.