passa ai contenuti
Marketing today's academic library : a bold new approach to communicating with students Anteprima di questo documento
ChiudiAnteprima di questo documento
Stiamo controllando…

Marketing today's academic library : a bold new approach to communicating with students

Autore: Brian Mathews
Editore: Chicago : American Library Association, 2009.
Edizione/Formato:   eBook : Document : EnglishVedi tutte le edizioni e i formati
Banca dati:WorldCat
Sommario:
In Marketing Today's Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.
Voto:

(non ancora votato) 0 con commenti - Diventa il primo.

Soggetti
Altri come questo

 

Trova una copia online

Trova una copia in biblioteca

&AllPage.SpinnerRetrieving; Stiamo ricercando le biblioteche che possiedono questo documento…

Dettagli

Genere/forma: Electronic books
Informazioni aggiuntive sul formato: Print version:
Mathews, Brian (Brian Scott).
Marketing today's academic library.
Chicago : American Library Association, 2009
(DLC) 2008047408
(OCoLC)272665315
Tipo materiale: Document, Risorsa internet
Tipo documento: Internet Resource, Computer File
Tutti gli autori / Collaboratori: Brian Mathews
ISBN: 9780838997154 0838997155 9780838991541 0838991548 9780838991558 0838991556
Numero OCLC: 436156384
Descrizione: 1 online resource (xv, 171 pages) : illustrations
Contenuti: Do libraries need to advertise? --
Defining the user --
Student need states --
The library as product --
Conducting marketing research --
Building relationships --
Developing brand strategies --
Promotional building blocks --
Designing messages --
Measuring the impact --
Putting it all together.
Responsabilità: Brian Mathews.

Abstract:

Helps readers in challenging and rethinking their marketing strategies; demonstrating their value through applied relevance; and, focusing on the needs of the student and their expectations. This  Per saperne di più…

Commenti

Commenti degli utenti
Recuperando commenti GoodReads…
Stiamo recuperando commenti DOGObooks

Etichette

Diventa il primo.
Conferma questa richiesta

Potresti aver già richiesto questo documento. Seleziona OK se si vuole procedere comunque con questa richiesta.

Dati collegati


Primary Entity

<http://www.worldcat.org/oclc/436156384> # Marketing today's academic library a bold new approach to communicating with students
    a schema:CreativeWork, schema:MediaObject, schema:Book ;
    library:oclcnum "436156384" ;
    library:placeOfPublication <http://dbpedia.org/resource/Chicago> ; # Chicago
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/ilu> ;
    rdfs:comment "Warning: This malformed URI has been treated as a string - 'http://images.contentreserve.com/ImageType-100/2756-1/{ACD3776B-2FE6-4142-B208-19915D40BD51}Img100.jpg'" ;
    rdfs:comment "Warning: This malformed URI has been treated as a string - 'http://www.contentreserve.com/TitleInfo.asp?ID={ACD3776B-2FE6-4142-B208-19915D40BD51}&Format=610'" ;
    rdfs:comment "Warning: This malformed URI has been treated as a string - 'http://www.contentreserve.com/TitleInfo.asp?ID={ACD3776B-2FE6-4142-B208-19915D40BD51}&Format=410'" ;
    rdfs:comment "Warning: This malformed URI has been treated as a string - 'http://www.contentreserve.com/TitleInfo.asp?ID={ACD3776B-2FE6-4142-B208-19915D40BD51}&Format=50'" ;
    schema:about <http://id.worldcat.org/fast/797681> ; # Advertising--Libraries
    schema:about <http://id.worldcat.org/fast/997578> ; # Libraries and students
    schema:about <http://experiment.worldcat.org/entity/work/data/1090041409#Topic/wetenschappelijke_bibliotheken> ; # Wetenschappelijke bibliotheken
    schema:about <http://dewey.info/class/021.7/e22/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/1090041409#Topic/libraries> ; # Libraries
    schema:about <http://experiment.worldcat.org/entity/work/data/1090041409#Topic/academic_libraries_public_relations> ; # Academic libraries--Public relations
    schema:about <http://id.loc.gov/authorities/classification/Z716> ;
    schema:about <http://id.loc.gov/authorities/subjects/sh85001139> ; # Advertising--Libraries
    schema:about <http://id.loc.gov/authorities/subjects/sh85076640> ; # Libraries and students
    schema:about <http://id.worldcat.org/fast/795050> ; # Academic libraries--Marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/1090041409#Topic/marketing> ; # Marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/1090041409#Topic/language_arts_&_disciplines_library_&_information_science_general> ; # LANGUAGE ARTS & DISCIPLINES--Library & Information Science--General
    schema:about <http://experiment.worldcat.org/entity/work/data/1090041409#Topic/public_relations> ; # Public relations
    schema:about <http://experiment.worldcat.org/entity/work/data/1090041409#Topic/studenten> ; # Studenten
    schema:about <http://experiment.worldcat.org/entity/work/data/1090041409#Topic/academic_libraries_marketing> ; # Academic libraries--Marketing
    schema:bookFormat schema:EBook ;
    schema:creator <http://experiment.worldcat.org/entity/work/data/1090041409#Person/mathews_brian_brian_scott> ; # Brian Scott Mathews
    schema:datePublished "2009" ;
    schema:description "In Marketing Today's Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely."@en ;
    schema:description "Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/1090041409> ;
    schema:genre "Electronic books"@en ;
    schema:inLanguage "en" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/272665315> ;
    schema:name "Marketing today's academic library a bold new approach to communicating with students"@en ;
    schema:productID "436156384" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/436156384#PublicationEvent/chicago_american_library_association_2009> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/1090041409#Agent/american_library_association> ; # American Library Association
    schema:url "http://images.contentreserve.com/ImageType-100/2756-1/{ACD3776B-2FE6-4142-B208-19915D40BD51}Img100.jpg" ;
    schema:url <http://site.ebrary.com/id/10492921> ;
    schema:url "http://www.contentreserve.com/TitleInfo.asp?ID={ACD3776B-2FE6-4142-B208-19915D40BD51}&Format=50" ;
    schema:url <http://public.eblib.com/choice/publicfullrecord.aspx?p=474210> ;
    schema:url <http://site.ebrary.com/lib/cornell/Top?id=10492921> ;
    schema:url "http://www.contentreserve.com/TitleInfo.asp?ID={ACD3776B-2FE6-4142-B208-19915D40BD51}&Format=610" ;
    schema:url <http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=286139> ;
    schema:url "http://www.contentreserve.com/TitleInfo.asp?ID={ACD3776B-2FE6-4142-B208-19915D40BD51}&Format=410" ;
    schema:workExample <http://worldcat.org/isbn/9780838991541> ;
    schema:workExample <http://worldcat.org/isbn/9780838997154> ;
    schema:workExample <http://worldcat.org/isbn/9780838991558> ;
    umbel:isLike <http://bnb.data.bl.uk/id/resource/GBA940489> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/436156384> ;
    .


Related Entities

<http://dbpedia.org/resource/Chicago> # Chicago
    a schema:Place ;
    schema:name "Chicago" ;
    .

<http://experiment.worldcat.org/entity/work/data/1090041409#Agent/american_library_association> # American Library Association
    a bgn:Agent ;
    schema:name "American Library Association" ;
    .

<http://experiment.worldcat.org/entity/work/data/1090041409#Person/mathews_brian_brian_scott> # Brian Scott Mathews
    a schema:Person ;
    schema:familyName "Mathews" ;
    schema:givenName "Brian Scott" ;
    schema:givenName "Brian" ;
    schema:name "Brian Scott Mathews" ;
    .

<http://experiment.worldcat.org/entity/work/data/1090041409#Topic/language_arts_&_disciplines_library_&_information_science_general> # LANGUAGE ARTS & DISCIPLINES--Library & Information Science--General
    a schema:Intangible ;
    schema:name "LANGUAGE ARTS & DISCIPLINES--Library & Information Science--General"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/1090041409#Topic/public_relations> # Public relations
    a schema:Intangible ;
    schema:name "Public relations"@en ;
    schema:name "Public Relations"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/1090041409#Topic/wetenschappelijke_bibliotheken> # Wetenschappelijke bibliotheken
    a schema:Intangible ;
    schema:name "Wetenschappelijke bibliotheken"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85001139> # Advertising--Libraries
    a schema:Intangible ;
    schema:name "Advertising--Libraries"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85076640> # Libraries and students
    a schema:Intangible ;
    schema:name "Libraries and students"@en ;
    .

<http://id.worldcat.org/fast/795050> # Academic libraries--Marketing
    a schema:Intangible ;
    schema:name "Academic libraries--Marketing"@en ;
    .

<http://id.worldcat.org/fast/797681> # Advertising--Libraries
    a schema:Intangible ;
    schema:hasPart <http://id.loc.gov/authorities/subjects/sh85001139> ; # Advertising--Libraries
    schema:name "Advertising--Libraries"@en ;
    .

<http://id.worldcat.org/fast/997578> # Libraries and students
    a schema:Intangible ;
    schema:name "Libraries and students"@en ;
    .

<http://site.ebrary.com/lib/cornell/Top?id=10492921>
    rdfs:comment "Connect to full text." ;
    .

<http://worldcat.org/isbn/9780838991541>
    a schema:ProductModel ;
    schema:description "electronic bk." ;
    schema:isbn "0838991548" ;
    schema:isbn "9780838991541" ;
    .

<http://worldcat.org/isbn/9780838991558>
    a schema:ProductModel ;
    schema:description "electronic bk." ;
    schema:isbn "0838991556" ;
    schema:isbn "9780838991558" ;
    .

<http://worldcat.org/isbn/9780838997154>
    a schema:ProductModel ;
    schema:description "electronic bk." ;
    schema:isbn "0838997155" ;
    schema:isbn "9780838997154" ;
    .

<http://www.worldcat.org/oclc/272665315>
    a schema:CreativeWork ;
    rdfs:label "Marketing today's academic library." ;
    schema:description "Print version:" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/436156384> ; # Marketing today's academic library a bold new approach to communicating with students
    .

<http://www.worldcat.org/title/-/oclc/436156384>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
    schema:about <http://www.worldcat.org/oclc/436156384> ; # Marketing today's academic library a bold new approach to communicating with students
    schema:dateModified "2015-05-22" ;
    void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Chiudi finestra

Per favore entra in WorldCat 

Non hai un account? Puoi facilmente crearne uno gratuito.