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Marketing today's academic library : a bold new approach to communicating with students

著者: Brian Mathews
出版: Chicago : American Library Association, 2009.
エディション/フォーマット:   電子書籍 : Document : Englishすべてのエディションとフォーマットを見る
データベース:WorldCat
概要:
In Marketing Today's Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.
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ジャンル/形式: Electronic books
その他のフォーマット: Print version:
Mathews, Brian (Brian Scott).
Marketing today's academic library.
Chicago : American Library Association, 2009
(DLC) 2008047408
(OCoLC)272665315
資料の種類: Document, インターネット資料
ドキュメントの種類: インターネットリソース, コンピューターファイル
すべての著者/寄与者: Brian Mathews
ISBN: 9780838997154 0838997155 9780838991541 0838991548 9780838991558 0838991556
OCLC No.: 436156384
物理形態: 1 online resource (xv, 171 pages) : illustrations
コンテンツ: Do libraries need to advertise? --
Defining the user --
Student need states --
The library as product --
Conducting marketing research --
Building relationships --
Developing brand strategies --
Promotional building blocks --
Designing messages --
Measuring the impact --
Putting it all together.
責任者: Brian Mathews.

概要:

Helps readers in challenging and rethinking their marketing strategies; demonstrating their value through applied relevance; and, focusing on the needs of the student and their expectations. This  続きを読む

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