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Marketing today's academic library : a bold new approach to communicating with students

저자: Brian Mathews
출판사: Chicago : American Library Association, 2009.
판/형식:   전자도서 : 문서 : 영어모든 판과 형식 보기
데이터베이스:WorldCat
요약:
In Marketing Today's Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.
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상세정보

장르/형태: Electronic books
추가적인 물리적 형식: Print version:
Mathews, Brian (Brian Scott).
Marketing today's academic library.
Chicago : American Library Association, 2009
(DLC) 2008047408
(OCoLC)272665315
자료 유형: 문서, 인터넷 자료
문서 형식: 인터넷 자원, 컴퓨터 파일
모든 저자 / 참여자: Brian Mathews
ISBN: 9780838997154 0838997155 9780838991541 0838991548 9780838991558 0838991556
OCLC 번호: 436156384
설명: 1 online resource (xv, 171 pages) : illustrations
내용: Do libraries need to advertise? --
Defining the user --
Student need states --
The library as product --
Conducting marketing research --
Building relationships --
Developing brand strategies --
Promotional building blocks --
Designing messages --
Measuring the impact --
Putting it all together.
책임: Brian Mathews.

초록:

Helps readers in challenging and rethinking their marketing strategies; demonstrating their value through applied relevance; and, focusing on the needs of the student and their expectations. This  더 읽기…

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